Senior Field Marketing Manager

Accountabilities: Develop, optimize, and scale a repeatable pre-opening marketing framework supporting multiple franchise launches each month.

Create structured launch playbooks, timelines, checklists, budgets, reporting tools, and marketing resources to standardize successful openings.

Collaborate with internal teams across Creative, Brand, Growth, CRM, PR, and Operations to deliver effective localized marketing campaigns and assets.

Guide franchise partners through local marketing strategies, including community partnerships, public relations, influencer programs, paid media, social campaigns, CRM initiatives, grassroots marketing, and events.

Coach franchise owners through launch milestones by providing strategic direction, accountability, and best practices for execution.

Build scalable training materials, webinars, onboarding resources, and marketing guides that allow partners to independently manage local initiatives.

Develop hiring resources to support franchisees in recruiting and onboarding local marketing or community engagement support.

Identify, coordinate, and manage regional marketing vendors, agencies, and influencer partners that can support multiple markets.

Analyze launch performance metrics, including bookings, revenue, partnerships, media coverage, reviews, and customer acquisition, using insights to improve future launches.

Requirements:

5+ years of experience in field marketing, franchise marketing, regional marketing, retail, hospitality, restaurant, entertainment, or experiential marketing.

Proven experience supporting new location openings, grand openings, or local market launches with measurable business outcomes.

Ability to influence franchisees, operators, or multi-unit business owners through strong communication and strategic partnership skills.

Strong project management capabilities with experience managing multiple priorities, timelines, and stakeholders simultaneously.

Hands-on knowledge of local marketing channels, including partnerships, PR, influencer marketing, paid media, CRM, community engagement, and grassroots initiatives.

Excellent communication skills with strong relationship-building abilities and confidence working with senior stakeholders.

Strategic willingness to travel to support new market launches.

Benefits:

Competitive annual salary range of $98,503 - $115,345.

4% 401(k) company match.

Significant equity opportunities within a rapidly growing organization.

Comprehensive medical benefits.

Fully remote work opportunity from approved U.S. states.

Monthly internet and phone stipend.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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