Sales Representative

Responsibilities:

Sales & Distribution:

Visit assigned outlets daily (retail shops, supermarkets, kiosks).

Sell company products and meet or exceed daily/weekly sales targets.

Promote new products and upsell to existing customers.

Ensure proper product visibility and merchandising at customer locations.

Delivery & Logistics:

Load van with products according to route plan.

Deliver goods promptly and accurately to customers.

Maintain delivery records and obtain customer confirmations.

Customer Relationship Management:

Build and maintain strong relationships with customers.

Handle customer complaints and resolve issues professionally.

Provide feedback on customer needs and market trends.

Cash & Stock Management:

Collect payments (cash, transfer, POS) and issue receipts.

Keep accurate records of daily sales, returns, and stock levels.

Reconcile cash and stock at the end of each day.

Reporting & Compliance:

Submit daily sales reports and route performance updates.

Monitor competitor activities and report to management.

Ensure compliance with company policies and safety standards.

Requirements:

Minimum of OND / HND / BSc (or relevant experience).

Proven experience in van sales, field sales, or FMCG sales.

Valid driver’s license and good driving record.

Strong communication and negotiation skills.

Basic knowledge of sales tracking and record-keeping.

Ability to work independently and meet targets.

Key Performance Indicators (KPIs):

Daily/weekly sales target achievement

Number of outlets visited per day

Customer retention and growth

Stock accuracy and shrinkage control

Timely delivery and route efficiency