Digital Marketing Lead at Worknigeria
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Company: Location: Nigeria State: Job type: Full-Time Job category:
Worknigeria was established with a Singular Vision. To help the vast Nigerian workforce find meaningful jobs. We are also on a mission to upskill them in the best ways possible and help them grow with and within their careers. We Are Recruiting To Fill The Position Below Job Title: Digital Marketing Lead Location: Iyana Ipaja, Lagos Employment Type: Full-time, On-site Work Hours: Monday – Friday, 10:00 AM – 7:00 PM Role Overview
We are seeking an experienced Digital Marketing Lead to drive the organization’s digital demand generation, customer acquisition, and marketing automation initiatives. The role will oversee the full digital customer journey, from website engagement and lead generation to qualification, nurturing, conversion, and acquisition.
Key Responsibilities Digital Experience, SEO & Conversion:
Optimize websites, landing pages, forms, chat experiences, and conversion paths to improve lead generation and conversion. Conduct regular SEO, UX, CRO, website performance, and conversion audits. Work with web developers to implement website improvements, tracking, personalization, and progressive data capture. Monitor website performance and identify opportunities to improve user engagement and conversion rates.
Lead Generation & Marketing Automation
Develop and manage multi-channel demand generation campaigns across paid search, paid social, display, email, and retargeting. Build automated lead nurturing, segmentation, scoring, and qualification workflows. Implement lead routing and response processes using CRM and automation platforms. Maintain a healthy pipeline of qualified leads and improve marketing-to-sales conversion.
CRM, MarTech & Revenue Operations
Manage and optimize CRM, marketing automation, website, advertising, analytics, and reporting platforms. Integrate marketing technology systems to improve data flow, attribution, automation, and reporting. Maintain data quality, governance, and accurate tracking across marketing channels. Evaluate and implement relevant AI and automation tools to improve marketing efficiency.
Analytics & Performance Reporting
Track and analyze key metrics including CTR, CPC, CPL, conversion rate, ROAS, website traffic, lead quality, and acquisition cost. Analyze the performance of digital campaigns, landing pages, and the overall marketing funnel. Provide end-to-end attribution and identify channels and campaigns driving qualified opportunities. Develop dashboards and performance reports for management decision-making.
Qualifications & Experience
Bachelor’s Degree in Marketing, Digital Marketing, Business Analytics, Communications, Computer Science, Information Technology, or a related field. 3-5 years of hands-on experience in digital marketing, demand generation, growth marketing, marketing operations, or a similar role. Proven experience implementing and optimizing CRM, MarTech, marketing automation, and analytics systems. Demonstrated success improving website conversion rates, lead quality, customer acquisition, and marketing ROI. Strong understanding of B2B digital marketing and demand generation; experience within construction, engineering, facility management, manufacturing, industrial, or related sectors is an advantage. Strong analytical, project management, communication, and problem-solving skills. Proximity to work location is highly desirable. Willingness to work fully on-site in Iyana-Ipaja, Lagos, Monday to Friday, 10:00 AM – 7:00 PM
Application Closing Date 31st August, 2026. Don't Keep! Kindly Share: <