Social Media Manager

Responsibilities:

Manage content publishing across YouTube, Instagram, Facebook, and TikTok. Manage the YouTube channel, including titles, descriptions, thumbnails, playlists, scheduling, and video optimization. Manage YouTube Live sessions, including stream setup, promotion, YouTube Studio management, and post-live replay management. Correctly configure members-only replays and membership content. Create attractive YouTube thumbnails, live-session posters, and basic social media graphics using Canva, Photoshop, AI design tools, or similar software. Work directly with the video editor to receive completed videos and ensure they are properly published and distributed. Create and maintain weekly and monthly content calendars. Develop promotional strategies to increase live-session attendance, YouTube subscribers, views, engagement, and membership conversions. Schedule and publish promotional content for brand services, products, and community activities. Monitor social media and YouTube analytics and recommend improvements based on performance. Repurpose long-form content into an effective multi-platform content strategy. Proactively suggest content, promotional, and audience-growth ideas rather than waiting for instructions.

Requirements:

Proven practical experience managing YouTube and social media accounts. Strong understanding of YouTube Studio, livestreaming, and channel optimization. Good graphic-design skills, particularly in YouTube thumbnail creation. Strong understanding of social media growth, content distribution, and audience engagement. Proficiency in Canva and familiarity with modern AI/design tools. Strong organizational and time-management skills. Ability to work independently and take ownership of digital operations. Ability to work effectively with video editors and other creative team members. Strong understanding of how to turn long-form content into engaging content across multiple platforms.

What We're Looking For: 

We are looking for someone proactive, creative, commercially aware, and results-oriented. This is not simply a social media posting role. We need someone who can take ownership of the brand's YouTube operations, digital distribution, content promotion, and audience growth. The ideal candidate should be able to identify opportunities, recommend improvements, and execute without requiring constant supervision.