Head of Sales Performance
What You'll Own Build the Sales Performance Toolkit
Create the sales assets the floor runs on: sequences, talk tracks, objection-handling guides, battle cards, and demo collateral from zero where nothing exists today
Identify gaps in the sales motion and build the tool, process, or content that closes them
Evaluate, implement, and get real leverage from AI-enabled sales tools, conversation intelligence, and automation
Team Leadership
Manage and develop the inbound follow-up team, including SDRs and Sales Associates
Conduct regular 1:1s, coach performance, and hire as the team scales
Own the pairing model between Sales Associates and Account Executives
Establish cadence standards, ownership rules, and CRM hygiene expectations
Manage the Sales Trainer and own onboarding and ramp-up for all new sales hires
Follow-Up and Mid-Funnel Conversion
Design, write, and A/B test follow-up sequences across email and chat
Use reply rate, re-engagement rate, and conversion as your primary scorecards
Build and manage the no-show recovery motion for cancellations and missed demos
Turn missed and cancelled demos into rebooked conversations
Build and run reactivation campaigns for aged and closed-lost opportunities
Reduce stage-to-stage drop-off across the funnel, beginning with the weakest-performing stage
Channel Partner Lead Management
Oversee the handling of leads and opportunities generated through channel partnerships
Establish clear ownership, follow-up, and reporting standards for partner-sourced opportunities
Track channel partner performance and evaluate its effectiveness as a source of new business
Sales Quality and Coaching
Review recorded calls and demos using a written sales scorecard
Maintain a fixed monthly call-review coverage target for every representative
Coach Account Executives on discovery, objection handling, urgency, and securing second calls
Run regular calibration sessions to ensure consistent scoring and coaching standards
Join live deals when a representative needs support moving an opportunity forward
Knowledge and Compliance
Own the sales knowledge base as the company's single source of truth
Maintain the content that powers our AI sales chat assistant
Establish a regular review cadence so customer-facing information remains accurate and current
Ensure claims made by sales representatives and automated channels are accurate and compliant
Requirements At least 4 years of experience in inside sales, sales development, sales enablement, revenue operations, or a similar commercial role
At least 2 years of experience managing or coaching a sales team
A track record of building sales systems, tools, or programs from scratch not just running ones that already existed
Proven experience improving follow-up, pipeline conversion, show rates, or sales-cycle performance
Strong understanding of inbound sales funnels, lead management, and mid-funnel conversion
Experience coaching sales representatives on discovery, objection handling, urgency, and deal progression
Ability to review sales calls, identify performance gaps, and provide clear, actionable feedback
Hands-on experience building sales sequences across email, chat, SMS, or other follow-up channels
Strong CRM discipline and experience working with platforms such as HubSpot or Salesforce
Comfortable using data to diagnose funnel problems, set targets, and manage performance
Strong written and verbal English communication skills
Willingness and ability to work Pacific Time hours
Preferred
Experience managing both SDRs or Sales Associates and Account Executives
Experience owning sales onboarding, training, and rep ramp-up programs
Experience building no-show recovery, closed-lost reactivation, or aged-pipeline campaigns
Familiarity with AI-enabled sales tools, conversation intelligence, and sales automation platforms
Experience creating sales collateral, playbooks, or enablement content adopted floor-wide
Experience working in a high-growth startup, SaaS, staffing, outsourcing, or technology-enabled services company
Experience managing leads generated through channel partnerships
Familiarity with compliance, sales claims management, and maintaining a customer-facing knowledge base