Creative Strategist

TRO Live | Live Commerce & Creative Agency Location : Tanjung Duren, West Jakarta

We're looking for a creative thinker who loves turning ideas into impactful campaigns! You'll be responsible for developing creative concepts across livestreaming, short-form videos, KOL campaigns, and brand pitches.

Job Responsibilities :

• Develop innovative and engaging creative concepts for livestreaming, short-form videos, and KOL/influencer campaigns.
• Create campaign ideas, thematic activations, storytelling, and content strategies tailored to each brand's objectives.
• Develop creative concepts and proposals for new business pitches and existing clients.
• Translate client briefs into actionable creative ideas, including moodboards, visual references, and campaign directions.
• Collaborate with Account Management, Operations, KOL, and Production teams to ensure creative concepts are executable.
• Research social media trends, consumer insights, and competitor activities to generate fresh and relevant ideas.
• Prepare creative presentations and pitch decks to communicate campaign concepts effectively.
• Evaluate campaign performance and identify opportunities for creative improvement.

Requirements :

• Bachelor's degree in Creative Communication, Marketing Communication, Communication Studies (Ilmu Komunikasi), Advertising, or related fields.
• Fresh graduates are welcome to apply; previous experience in a creative role, advertising agency, or digital marketing agency is a plus.
• Strong creative thinking, storytelling, and conceptualization skills.
• Familiar with TikTok, Instagram, Shopee, and current social media trends.
• Able to translate creative ideas into structured and compelling presentations.
• Good communication and presentation skills.
• Proficient in PowerPoint, Google Slides, or Canva.
• Able to work collaboratively, manage multiple projects, and meet deadlines.
• A portfolio showcasing creative concepts, campaigns, or academic projects is highly appreciated.

What We're Looking For :

• Someone who is curious, proactive, full of ideas, and most importantly, knows how to turn creative ideas into executable campaigns.
• Think creatively. Execute strategically. Create impact.

Skills: Creative Strategy, Creative Thinking, Teamwork, Creative Writing, Creative Marketing, Creative Planning