Marketing Specialist

Handling all social media accounts

Handling agencies for website and social media

Conduct market research to find answers about consumer requirements, habits and trends

Brainstorm and develop ideas for creative marketing campaigns

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

Liaise with external vendors to execute promotional events and campaigns

Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)

Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Undertake individual tasks of a marketing plan as assigned

Proven experience as marketing specialist or similar role

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

Demonstrable experience in marketing data analytics and tools

Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired

Well-organized and detail oriented

Exceptional communication and writing skills

Commercial awareness partnered with a creative mind

BSc/BA in marketing, communications or equivalent