Social Media Content & Strategy Executive
Your tasks
- Develop and implement Maxbuy’s overall social media content strategy.
- Plan monthly, weekly, and daily content calendars to ensure consistent content output.
- Develop content strategies for TikTok, Instagram, Facebook, and X.
- Identify target audiences and create content that is relevant and engaging to them.
- Develop strategies to increase reach, engagement, follower growth, customer enquiries, and sales.
- Work closely with the Marketing and Sales Teams to align social media content with promotions, campaigns, product launches, and business objectives.
Content Creation & Video Production
- Brainstorm and develop creative content ideas that highlight Maxbuy’s products, promotions, stores, services, and campaigns.
- Monitor social media trends, memes, challenges, and popular content formats, and quickly adapt relevant trends to the Maxbuy brand.
- Write engaging and platform-appropriate scripts for TikToks, Reels, Shorts, and other short-form content.
- Plan and shoot high-quality short-form videos independently.
- Edit videos using tools such as CapCut, VN, Adobe Premiere, or InShot.
- Create engaging content using trending audio, transitions, text overlays, product demonstrations, and other relevant creative elements.
- Turn product features and technical specifications into simple, interesting, and easy-to-understand content for customers.
Social Media Platform Management
- Manage Maxbuy’s daily social media content and posting activities.
- Publish content consistently according to the approved content calendar.
- Optimize captions, hashtags, posting times, and content formats for each platform.
- Maintain a consistent Maxbuy brand image and communication style across all social media platforms.
- Monitor platform trends and make timely adjustments to the content strategy.
Live Streaming & Hosting
- Plan and host regular livestreams on TikTok Live and Instagram Live.
- Develop livestream topics, product selections, promotions, scripts, and schedules.
- Present and demonstrate products clearly and confidently during livestreams.
- Explain promotions, pricing, product features, and available payment options.
- Engage with viewers in real time, answer customer questions, and handle customer objections professionally.
- Work closely with the Sales, Marketing, and relevant brand teams to ensure accurate product and promotional information is provided during livestreams.
- Use livestreams to generate customer enquiries and drive sales.
Requirements
Requirements & Qualifications
- Proven experience as a Social Media Content Creator, Social Media Specialist, Content Strategist, or similar role.
- A portfolio of previous social media work, including TikTok's, Reels, or other video content, is required.
- Strong understanding of TikTok, Instagram, Facebook, and X and their content formats and algorithms.
- Strong video shooting and editing skills.
- Proficiency in mobile video editing tools such as Cap Cut, VN, or similar software.
- Excellent communication and presentation skills, with a confident, energetic, and relatable on-camera personality.
- Strong creativity and the ability to turn products and promotions into engaging social media content.
- Ability to quickly identify and adapt to social media trends.
- Good understanding of digital marketing and social media audience behaviour.
- Willingness and ability to learn Maxbuy’s product portfolio, promotions, pricing, and key selling points.
- Strong organizational and time-management skills.
- Ability to work independently, meet deadlines, and maintain consistent daily content output.
- Results-oriented mindset with a strong focus on content performance, audience growth, customer engagement, and sales conversion.
Other
Location: Dansoman Salary: Attractive