Communications & Marketing Manager/Assistant Manager

GovTech is the lead agency driving Singapore’s Smart Nation initiatives and public sector digital transformation. As the Centre of Excellence for Infocomm Technology and Smart Systems (ICT & SS), GovTech develops the Singapore Government’s capabilities in Data Science & Artificial Intelligence, Application Development, Smart City Technology, Digital Infrastructure, and Cybersecurity.

At GovTech, we offer you a purposeful career to make lives better where we empower our people to master their craft through robust learning and development opportunities all year round.

Play a part in Singapore’s vision to build a Smart Nation and embark on your meaningful journey to build tech for public good. Join us to advance our mission and shape your future with us today!

Learn more about GovTech at tech.gov.sg.

The Communications & Marketing Manager is responsible for driving the planning and execution of integrated communications and marketing initiatives that support GovTech's digital transformation agenda. The role leads end-to-end communications efforts for a portfolio of digital products and services, including campaign development, content creation, media engagement, stakeholder outreach and brand-building initiatives. Working closely with product teams, government agencies and partners, the incumbent translates complex technology projects into clear, compelling narratives that increase awareness, strengthen trust and drive adoption.

The successful candidate is a strong communications practitioner with proven experience in campaign management, media relations, stakeholder engagement and content development. He or she should possess excellent writing, project management and relationship management skills, be able to manage multiple priorities in a fast-paced environment, and provide sound communications advice to stakeholders. An interest in technology and digital innovation, coupled with the ability to deliver measurable communications outcomes, will be key to success in the role.

Communications & Marketing Manager

GovTech's Communications & Marketing Group (CMG) is looking for an experienced communications and marketing professional to drive the planning and execution of integrated communications and marketing initiatives that support Singapore's digital transformation journey.

In this role, you will lead end-to-end communications and marketing efforts for a portfolio of digital products, platforms and services that impact public officers, citizens and businesses. You will develop and deliver campaigns, content, media engagement and outreach programmes that build awareness, strengthen GovTech's brand, and support the adoption of digital services. Working closely with product teams, government partners and industry stakeholders, you will translate complex technology initiatives into clear and compelling communications that resonate with diverse audiences and achieve measurable outcomes.

The ideal candidate combines strong planning capabilities with excellent execution skills and has a proven track record of delivering integrated communications and marketing initiatives in a complex stakeholder environment. You should be comfortable managing multiple priorities, working across teams, and driving projects from concept through implementation while maintaining high standards of quality and professionalism.

What You Will Be Working On

Develop and execute integrated communications and marketing plans that strengthen GovTech's brand and support the awareness and adoption of digital products and services.

Partner product teams to translate technical concepts into clear and compelling messages, content and campaigns tailored to different audiences.

Plan and execute media engagement activities, including proactive story development, media relations, publicity initiatives and spokesperson support.

Plan, coordinate and deliver outreach programmes, events and engagement activities for public officers, citizens, businesses, industry partners and other stakeholders.

Identify and manage partnerships with agencies, industry stakeholders and community partners to extend campaign reach and support communications objectives.

Develop and coordinate content across multiple channels, including digital platforms, social media, publications, speeches, presentations, videos and marketing collateral.

Manage communications and marketing projects from planning through execution, including timelines, budgets, vendors, agencies and stakeholder coordination where required.

Monitor, analyse and report on campaign performance, media coverage and audience engagement, using data and insights to optimise communications and marketing efforts.

Provide communications advice and support to stakeholders, ensuring communications activities are aligned with organisational objectives and audience needs.

Manage multiple communications and marketing workstreams concurrently, ensuring timely delivery and high-quality outcomes in a fast-paced environment.

Support issues management and communications response efforts when required, including the development of communications materials and stakeholder messaging.

What We Are Looking For

At least 3 to 5 years of relevant experience in communications, public relations, marketing or related disciplines.

Proven experience in planning and executing integrated communications and marketing campaigns with measurable outcomes.

Strong planning, project management and problem-solving capabilities, with the ability to translate organisational objectives into practical communications and marketing plans.

Excellent writing, storytelling and presentation skills, with the ability to communicate complex ideas clearly and effectively.

Strong stakeholder management and relationship-building skills, with experience working across multiple teams and external partners.

Experience managing multiple projects and priorities simultaneously while maintaining high standards of quality and attention to detail.

Strong collaboration skills, including experience working with multiple internal and external teams, agencies, vendors or cross-functional project teams to deliver successful outcomes.

Strong organisational skills and the ability to drive initiatives from concept to completion with minimal supervision.

Experience using digital analytics tools and performance measurement platforms to evaluate campaign effectiveness and inform decision-making.

Passion for technology and a strong interest in how digital innovation can improve lives and transform public service delivery.

Familiarity with the technology sector, digital products or the public sector environment will be an advantage.

What we offer you:

GovTech is an equal opportunity employer committed to fostering an inclusive workplace that values diverse voices and perspectives, as we believe that diversity is the foundation to innovation.   

Our employee benefits are based on a total rewards approach, offering a holistic and market-competitive suite of perks. These include leave benefits to meet your work-life needs and employee wellness programs. 

We champion flexible work arrangements (subject to your job role) and trust that you will manage your own time to deliver your best, wherever you are, and whatever works best for you. 

Learn more about life inside GovTech at go.gov.sg/GovTechCareers. Stay connected with us on social media at go.gov.sg/ConnectWithGovTech