Social Media Specialist

Job Summary

We are seeking a creative and results-driven Social Media Specialist to manage and grow the company’s digital presence, generate qualified leads, and support business development activities. The role focuses on creating engaging content, showcasing technical projects (cabling, CCTV, server racks), and driving inbound inquiries from targeted B2B audiences.

Key Responsibilities Manage and maintain company social media platforms (Facebook, LinkedIn, Instagram)

Create and publish content related to:

Project showcases (before/after installations)

CCTV systems, cabling, and infrastructure solutions

Educational/awareness posts for businesses

Develop and execute social media campaigns to generate leads

Handle inbound messages, comments, and inquiries professionally

Coordinate with technical team to collect project data, photos, and insights

Run and optimize paid ads targeting business owners and decision-makers

Monitor performance metrics (engagement, leads, reach) and improve strategies

Build and maintain a consistent brand image across platforms

Qualifications & Requirements Bachelor’s degree in Marketing, Business, or related field

1–4 years of experience in social media management or digital marketing

Experience in B2B marketing is highly preferred

Proven ability to create engaging content and manage campaigns

Familiarity with social media tools and advertising platforms (Meta Ads, LinkedIn Ads)

Preferred Skills Basic understanding of technical services (IT, security systems, or construction-related fields)

Content creation skills (Canva, Photoshop, or video editing tools)

Copy writing skills for both Arabic & English content

Experience in lead generation campaigns

Knowledge of SEO and digital marketing basics

Key Competencies Creativity and content storytelling

Strong communication skills

Customer-focused mindset

Analytical thinking and data-driven decisions

Time management and ability to meet deadlines