Chief Marketing Officer (CMO)
Povinné:FinTechE-CommerceLead
- Marketing and Branding Strategy
- Develop medium-term marketing strategies and annual/quarterly plans aligned with business strategy, revenue targets, and product portfolio priorities.
- Develop brand architecture, positioning, brand proposition, messaging system, and brand management principles for the company/product.
- Develop strategies for market and channel penetration; clearly define the roles of Brand, Product Marketing, and Performance...
- Minimum 10 years of marketing experience, including at least 3 years in a Head of Marketing/Marketing Director/VP Marketing/CMO role or equivalent.
- Experience in B2C technology, consumer app, marketplace, e-commerce, fintech, edtech, or large-scale digital platforms.
- Strong capabilities in both brand strategy and integrated campaigns; deep understanding of performance marketing, product funnel, and unit...