Content, Creator and Partnerships Lead, House of Atlas
Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials.
We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth.
We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand.
The Role
This role is with House of Atlas, a men's grooming brand that operates as a standalone business within Athena Club Holdings. House of Atlas is built on elevated fragrance and high-performance formulations, and is currently in its build phase, being developed from the ground up with the backing of Athena Club's existing distribution, infrastructure, and resources.
We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly.
The Content, Creator & Partnerships Lead is a founding team role, building the ambassador ecosystem, affiliate commerce architecture, organic social program, and paid content engine from scratch. Reporting directly to the GM, you will own the full content and creator mandate across organic and paid, with no existing program to inherit and full creative authority from day one. Strategic and hands-on in equal measure.
Location
New York, NY (preferred)
Responsibilities
Build and run the ambassador and influencer program from scratch, with TikTok and Instagram as the primary channels
Develop the TikTok Shop affiliate architecture: creator recruitment, brief development, payout structures, and performance tracking
Write product-first, brand-voice-aligned content briefs that scale across creator tiers
Scout, recruit, and manage an ongoing roster of creators who fit the Atlas man, not just reach targets
Own Atlas's organic social channels: voice, cadence, posting, and community management
Build the content library: UGC, original shoots, and creator-sourced assets that can be repurposed across paid and owned channels
Manage brand and media partnerships across podcasts, newsletters, and adjacent brands
Coordinate with the in-house and freelance design team to keep creative consistent across all channels
Own paid social content strategy and campaign management across Meta and TikTok: briefing creative, testing formats, and optimizing based on performance
Build and manage the UGC pipeline that feeds paid: creator content repurposed into ads, tested systematically, and scaled on what works
Track program performance across EMV, UGC volume, affiliate revenue, and creator-attributed conversion
Report weekly on content and creator performance to the GM
Instagram and TikTok
Instagram and TikTok are the two channels that matter most for this role. On Instagram, you understand the difference between content that builds the brand and content that fills a grid. You know what a Reel needs to do in the first two seconds and how to build a visual language that stays consistent across formats. On TikTok, you know how to write a brief that gives a creator room to be themselves while keeping the product and brand voice intact. You have watched enough men's content to know what lands and what feels like a brand trying too hard. You are not starting from a template. You are building the playbook.
Requirements
3 to 5 years at a brand in creator, social, or influencer marketing
Has built a creator program with measurable outcomes: EMV, UGC volume, and attributed revenue, not just managed a roster
TikTok Shop experience or a deep working knowledge of how affiliate commerce compounds over time
Has measured creator ROI beyond impressions: repeat purchase lift, EMV per creator, and conversion contribution
Has a genuine and specific point of view on what men's content should look like in 2026
Experience running paid social campaigns on Meta and TikTok: knows how to brief for performance, read results, and iterate fast
Experienced working across creator tiers, micro, mid, and macro, with differentiated briefs and KPIs for each
The (+) Extras
Medical, Dental, Vision insurance
Life + Disability
HSA or FSA
Commuter benefits
401K
Weekly team lunches
Optional Bi-Weekly Team Workouts
Annual Offsite “Camp Athena Club”
Salary Range $110,000 — $140,000 USD
Equal Opportunity & Inclusion Athena Club is an equal opportunity employer and is committed to building an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, citizenship status, disability, veteran status, genetic information, marital status, or any other characteristic protected by applicable law.
We believe diverse perspectives strengthen our team and our products, and we encourage people from all backgrounds to apply.