Marketing and Communications Manager

Zewail City of Science, Technology and Innovation is seeking a dynamic and experienced Marketing & Communications Manager to lead and strengthen the organization’s marketing, communications, and brand presence across its academic, research, innovation, and institutional activities. The successful candidate will develop and implement integrated marketing and communications strategies that enhance Zewail City’s visibility, reputation, engagement, and positioning locally and internationally. Key Responsibilities Develop and implement comprehensive marketing and communications strategies aligned with Zewail City’s strategic objectives.

Lead the development and implementation of the organization’s brand identity and ensure consistency across all communication channels and materials.

Align corporate communications, media relations, public relations, and institutional messaging.

Develop and oversee content strategies for digital platforms, including the website and social media channels.

Manage the planning and execution of marketing campaigns, events, exhibitions, conferences, and institutional initiatives.

Strengthen Zewail City’s external visibility and reputation among students, faculty, researchers, partners, media, government entities, and other stakeholders.

Develop compelling content highlighting Zewail City’s academic programs, research achievements, innovation initiatives, partnerships, and success stories.

Oversee the production of marketing materials, publications, presentations, newsletters, videos, and other communication assets.

Coordinate with academic schools, research centers, Innovation Valley, and other departments to ensure effective communication of their activities and achievements.

Establish and monitor marketing and communications KPIs and provide regular performance reports.

Manage relationships with external agencies, creative partners, and other communication vendors.

Ensure all communications reflect Zewail City’s institutional values, positioning, and brand guidelines.

Lead and develop the Marketing & Communications team and ensure effective workflow and delivery.

Qualifications & Experience Bachelor’s degree in Marketing, Communications, Mass Communication, Public Relations, Business Administration , or a related field.

A Master’s degree is preferred .

5–8 years of relevant experience , with proven experience in marketing, communications, branding, or public relations.

Previous experience in higher education, universities, research institutions, technology, innovation, or knowledge-based organizations is highly preferred .

Demonstrated experience in developing and implementing integrated marketing and communications strategies.

Strong experience in digital marketing, social media, content development, and brand management.

Excellent written and verbal communication skills in English and Arabic .

Strong project management, stakeholder management, and team leadership skills.

Ability to work in a dynamic, multidisciplinary, and fast-paced environment.

Strong understanding of the Egyptian higher education and/or research and innovation ecosystem is an advantage.