Middle Sportsbook Product Marketing Specialist / VBET

🌟 About the Role

Are you a sports enthusiast with a strategic mindset and a passion for marketing? We are looking for a driven  Middle Sportsbook Product Marketing Specialist  to join our dynamic team. In this role, you will support the planning and execution of promotional campaigns, manage multi-regional marketing operations, and collaborate with cross-functional teams to drive the success of our Sportsbook product.

📍Location: Yerevan, Armenia

🕒 Type: Full-time (on-site only)

💼 Reports to: Sportsbook Product Marketing Team Lead

🎯 Key Responsibilities

Assist in planning and executing impactful promotional campaigns

Coordinate closely with internal teams (Content, Design, CRM, SMM, Product) to deliver high-quality marketing materials

Manage the creation of banners, push notifications, and other engaging promotional content

Oversee multi-regional marketing calendars, ensuring perfect alignment with local and international sports events

Conduct comprehensive market research to understand customer preferences, emerging trends, and pain points

Ensure all marketing activities strictly comply with local and regional regulations

Stay informed of competitors’ strategies, campaigns, and innovations to maintain a competitive edge

Analyze international best practices within the gambling industry to increase the efficiency of our promotions

Work closely with regional teams to adapt and align campaigns with local market needs

Support the senior team in project execution and stakeholder communication

Mentor and support junior team members to build expertise within the unit

Monitor campaign performance metrics and generate regular reports for leadership

Identify areas for improvement and propose actionable, data-driven solutions

Contribute to brainstorming sessions and introduce creative, fresh ideas for upcoming campaigns

💼 Requirements & Qualifications

2+ years of professional experience in product marketing or a related field

Bachelor’s degree in Marketing, Communications, or a related field

Full proficiency in both written and spoken English and Russian

Proven expertise in campaign planning, budget management, and performance analysis

Proficiency in modern marketing tools, analytics platforms, and project management software

Advanced Excel skills, including pivot tables and complex formulas

Strong willingness to learn and adapt quickly to changing priorities

Exceptional communication skills and a proven ability to work effectively in a team environment

High attention to detail paired with excellent organizational skills

Ability to manage multiple tasks simultaneously and meet tight deadlines

Result-oriented mindset with a strong focus on achieving measurable outcomes

Proactive problem-solving skills and a strong customer-focused approach

✨ Nice to Have

Prior experience specifically within the Sportsbook or iGaming industry

💡 What We Offer

Family health insurance

Social events and corporate parties

4 paid days off during the year

Continuous Learning and Development opportunities

Transportation support