Senior Copywriter

Company Description SO&U is a leading marketing and communications agency in the West African region, originating from a creative boutique founded in 1990. The SO&U Group now includes over 80 professionals with diverse expertise across the communications spectrum. The agency delivers integrated solutions spanning concept development, digital marketing, design, media planning, research, public relations, events management, printing, and audio-visual production. SO&U focuses on providing clients with comprehensive, value-driven campaigns that blend strategic thinking with strong creative execution. Team members benefit from a collaborative environment that encourages innovation and professional growth.

Role Description The Senior Copywriter is a full-time, hybrid role based in Lagos State, Nigeria, with flexibility for some work-from-home days. The person in this role will develop compelling copy for campaigns across digital, print, and broadcast channels, including ads, social media content, website copy, and marketing collateral. Daily responsibilities include crafting clear, persuasive messaging, writing and refining press materials, collaborating closely with creative, strategy, and account teams, and ensuring brand consistency across all touchpoints. The Senior Copywriter will also participate in brainstorming sessions, and contribute to concept development for client pitches and ongoing campaigns. This role involves managing multiple projects, meeting deadlines, and maintaining high editorial standards aligned with client objectives and agency guidelines.

Qualifications

• Possess strong Writing and Proofreading skills for creating accurate, engaging, and polished copy.
• Possess effective Communication skills to collaborate with internal teams and present ideas to clients.
• Possess Marketing and brand storytelling skills to align copy with strategic objectives and target audiences.
• Possess experience creating Press Releases and other public relations materials that reflect client messaging and tone.
• Candidates should have demonstrated experience as a copywriter or content creator in advertising, marketing, or communications, ideally at a senior level.
• Candidates should have strong conceptual thinking abilities and a portfolio showcasing diverse work across digital and traditional media.
• Candidates should be proficient in grammar, style, and content adaptation for different platforms and audiences.
• Candidates should ideally hold a bachelor’s degree in Communications, English, Marketing, Journalism, or a related field, or have equivalent professional experience.

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