Senior Creative Planner (BTL/Events/Activation)

JOB RESPONSIBILITY:

1. Briefing:

• Join client briefing sessions together with the Account Team.
• Summarize formal client briefs, analyze key requirements, and translate them into clear, inspiring internal briefs for the creative team.
• Provide essential information on product insights, target audiences, and strategic direction to ensure creative alignment.

Brainstorming & Strategy Development:

• Participate in and facilitate brainstorming sessions, contributing ideas and guiding discussions.
• Conduct comprehensive research and data analysis — including industry trends, consumer insights, and competitive landscape.
• Develop a deep understanding of clients’ businesses and markets to deliver well-informed strategic recommendations.
• Propose innovative ideas, campaign strategies, and brand solutions that address client objectives effectively.

1. Proposal Development:

• Translate brainstorming outcomes into logical, structured campaign proposals.
• Develop internal briefs and work plans for cross-functional teams, ensuring deadlines and deliverables are met.
• Ensure proposal quality, format, and messaging meet agency standards.
• Highlight strategy, key concepts, and big ideas in all proposals.
• Build and refine planning timelines until client directions are finalized.
• Create and present marketing and event campaign proposals during client pitches.
• Handle other planning-related tasks as required by the project.

1. Team Leadership & Project Support:

• Supervise and mentor junior planners, ensuring performance quality and professional development.
• Collaborate with management to build team structures that match workload and KPI targets.
• Coordinate with HR to recruit and onboard new planning team members.
• Oversee the creation of event and activation content, including scripts, storylines, and presentation materials when needed.

JOB REQUIREMENT:

1. Education:

• Bachelor’s Degree in Marketing, Communications, PR, or related field.

1. Experience:

• At least 3 years of experience with same full-time position (or equivalent role) in an event or creative agency.

1. Skills & Knowledge:

• Excellent communication and presentation skills in both Vietnamese and English.
• Proficient in Microsoft Office (PowerPoint, Word, Excel, Outlook).
• Strong research and analytical skills with the ability to turn insights into strategy.
• Able to work under pressure, adapt to fast-changing timelines, and work overtime or weekends when required.
• Strong teamwork, time management, and problem-solving abilities.
• Creative mindset with a deep understanding of marketing and brand communication.

1. Personality:

• Ready to work for long hours and even OT, under tight deadlines and must be able to handle pressure well.
• Aesthetic, adaptable, tenacious, systematic, innovative, and insightful

BENEFITS:

• Competitive salary + 13th Salary + Business bonus
• 12 Annual Leave
• Social Insurance + Premium Healthcare (PVI) + Annual Health Check-up
• Special occasion bonus (Birthday, Holiday, Tet,…)
• Performance Review once a year
• Dynamic, creative and professional working environment

WORK HOUR & LOCATION:

• Working Hour: Monday – Friday | 9:00 – 18:00
• Location: 11 Huynh Tinh Cua, Xuan Hoa Ward, HCMC

Skills: Content Strategy, Content Writing, Content Planning, Creative Writing