Growth & Marketing Lead at PayMesh
About PayMesh
PayMesh is building innovative payment infrastructure designed to make digital payments more resilient when conventional internet connectivity or payment services are unavailable.
We are working towards a future where individuals and businesses can transact more reliably, including in situations where traditional payment channels experience disruptions.
As we prepare for our next stage of testing and market adoption, we are looking for a resourceful, results-driven Growth & Marketing Lead to help build the PayMesh brand, attract early adopters, acquire merchants, and establish a strong market presence.
About the Role
We are looking for a hands-on marketing professional who understands how to grow an early-stage technology product from the ground up.
You will work directly with the founder to develop and execute PayMesh's growth strategy, create awareness, build a community around the product, attract prospective users, and establish relationships with merchants and potential partners.
This is an execution-focused role. We need someone who comfortable working in a startup and can also develop a strategy and also roll up their sleeves to create content, run campaigns, reach out to prospective customers, and turn marketing activities into measurable results.
Key Responsibilities
- Growth Strategy and Brand Positioning
Develop and execute PayMesh's marketing and growth strategy.
Define target audiences, customer segments, positioning, and messaging.
Build brand awareness and communicate PayMesh's value proposition in simple, compelling language.
Develop marketing plans aligned with the company's launch and adoption milestones.
- Digital Marketing and Content
Collaborate with the existing social media manager to plan and align content calendars, marketing campaigns, product explainers, short-form videos, and educational content with PayMesh's broader growth and user-acquisition objectives.
- User Acquisition and Conversion
Develop strategies to attract prospective PayMesh users and convert interest into registrations and active participation.
Test different marketing channels, messages, and campaign formats to identify what works.
Track the customer journey from awareness to sign-up and activation.
Use data and feedback to improve campaign performance and reduce acquisition costs.
- Merchant Acquisition and Partnerships
Identify and engage prospective merchants and businesses that could benefit from PayMesh.
Build a pipeline of prospective merchants, community partners, and potential distribution partners.
Support merchant outreach, product demonstrations, and pilot recruitment.
Explore opportunities to collaborate with business communities, trade associations, technology communities, and other relevant organizations.
Gather feedback from prospective users and merchants to help improve product positioning and adoption.
- Campaign Analytics and Reporting
Define and monitor key performance indicators for marketing and growth.
Track leads, sign-ups, active users, merchant acquisition, campaign expenditure, and conversion rates.
Prepare weekly growth reports with clear insights, results, and recommendations.
Manage marketing activities within an agreed budget.
Recommend improvements based on campaign data, market research, and customer feedback.
Requirements
4–7 years of relevant experience in growth marketing, digital marketing, user acquisition, or a related field, with demonstrable results.
Proven ability to develop and execute marketing strategies that drive customer acquisition, engagement, and business growth.
Experience managing multi-channel marketing campaigns and measuring their effectiveness using relevant analytics tools.
Strong understanding of customer acquisition funnels, conversion optimization, campaign performance, and growth metrics.
Experience developing go-to-market strategies for a startup, technology product, fintech, or consumer-facing business is a strong advantage.
Demonstrated ability to build partnerships, generate qualified leads, and drive customer or merchant acquisition.
Experience coordinating with social media managers, content creators, designers, and other marketing professionals.
Strong communication, leadership, analytical, and project-management skills.
Ability to develop and manage marketing budgets, prioritize channels, and demonstrate return on marketing spend.
Comfortable working in an early-stage startup, taking ownership, and executing strategies with limited resources.
A portfolio or documented examples of previous campaigns, growth initiatives, and measurable outcomes.
You do not need to be a payments expert. We are looking for someone who can understand a technology product, communicate its value clearly, and build effective strategies to attract and retain users.
What Success Looks Like
In your first 90 days, you will be expected to:
Establish a clear marketing strategy and consistent brand presence for PayMesh.
Build and execute a structured content and campaign calendar.
Identify the most promising channels for attracting users and merchants.
Generate qualified leads and build a pipeline of prospective pilot participants.
Support the acquisition and onboarding of early users and merchants, subject to pilot readiness.
Establish a simple, reliable system for measuring and reporting growth.
Present a practical growth roadmap based on early results and market feedback.
Specific targets will be agreed upon with the founder based on the product's launch readiness, available budget, and initial campaign performance.
Compensation and Benefits
Competitive monthly salary, depending on experience and demonstrated ability.
Performance-based incentives tied to agreed growth objectives.
Direct collaboration with the founder and the opportunity to shape the company's growth strategy.
Opportunity to take ownership of marketing, brand development, and user acquisition at an early-stage fintech startup.
Potential for increased responsibility and compensation as the company grows.
Who Would Thrive in This Role?
You may be a strong fit if you enjoy building something from the ground up, testing new ideas, connecting with people, and finding creative ways to grow a business without relying on a large marketing budget.
You should be comfortable taking ownership, learning quickly, working collaboratively, and being accountable for measurable outcomes.
How to Apply
Send your CV and a brief introduction explaining why you are a good fit for this role.
Please include at least one example of a marketing campaign, growth initiative, or customer-acquisition project you have worked on. Where possible, share measurable results, a portfolio, campaign links, or other evidence of your contribution.
Application email: aiyetanm@getpaymesh.com
Email subject: Growth & Marketing Lead, PayMesh
Only shortlisted candidates will be contacted.
PayMesh is an equal-opportunity employer. We value initiative, integrity, creativity, and the ability to deliver meaningful results.
Work Location: Hybrid remote in Lagos
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