Head of Accounts
ABOUT MATCHNODE
Matchnode is a performance-driven digital marketing agency focused on helping healthcare and digital health companies acquire patients, scale responsibly, and build modern growth engines. We specialize in HIPAA-compliant advertising, full-funnel strategy, and data-driven execution across platforms like Meta and Google.
Our clients include virtual-first care companies, healthcare startups, and innovative health systems. We operate at the intersection of strategy, media, creative, and analytics—with a core mission of improving patient access and outcomes through smarter marketing.
THE ROLE
We are hiring a Head of Accounts to lead, scale, and evolve our client services organization.
This is a senior leadership role responsible for:
- Owning client relationships and retention
- Driving performance outcomes across accounts
- Building and mentoring a high-performing account management team
- Acting as the bridge between strategy, media, creative, and analytics
You will play a critical role in shaping how Matchnode delivers value to digital health clients—balancing growth, compliance, and operational excellence.
KEY RESPONSIBILITIES
- CLIENT LEADERSHIP & GROWTH
- Own executive-level relationships across key healthcare and digital health clients
- Drive retention, expansion, and overall account health
- Lead quarterly business reviews (QBRs) and strategic planning sessions
- Identify growth opportunities across channels (Meta, Google, YouTube, etc.)
- PERFORMANCE & STRATEGY OVERSIGHT
- Ensure all accounts are delivering against KPIs (CPA, ROAS, patient acquisition, etc.)
- Translate complex healthcare marketing challenges (state fragmentation, insurance nuances, compliance constraints) into actionable strategies
- Partner with media, creative, and analytics teams to drive continuous optimization
- Champion data-driven decision making using metrics like conversion rates, CAC, and LTV
- TEAM LEADERSHIP & DEVELOPMENT
- Lead and mentor Account Directors / Account Managers
- Establish clear performance standards, workflows, and communication cadences
- Build a scalable account management structure as the agency grows
- Foster a culture of accountability, ownership, and continuous improvement
- OPERATIONAL EXCELLENCE
- Improve processes across onboarding, reporting, and client communication
- Ensure consistent delivery across accounts while maintaining a high bar for quality
- Collaborate with leadership on resourcing, forecasting, and capacity planning
- Drive cross-functional alignment between accounts, media, and creative
- HEALTHCARE & COMPLIANCE STEWARDSHIP
- Ensure all client work aligns with HIPAA, PHI, and platform policies
- Work closely with legal/compliance stakeholders when needed
- Maintain deep understanding of healthcare marketing constraints and opportunities
WHAT WE’RE LOOKING FOR
EXPERIENCE
- 5–10+ years in digital marketing, with significant experience in both media buying strategy and account management
- Proven leadership experience managing account teams in an agency environment
- Strong background in paid media (Meta, Google, YouTube) and performance marketing
- Experience working with health care businesses
LEADERSHIP & SKILLS
- Strong executive presence with ability to influence senior stakeholders
- Data-driven mindset with strong analytical capabilities
- Ability to balance strategy and execution
- Excellent communication and organizational skills
- Comfortable operating in a fast-paced, high-growth environment
WHAT SUCCESS LOOKS LIKE
- High client retention and expansion across key accounts
- Consistent performance improvement across campaigns
- A scalable, high-performing account management team
- Strong internal alignment across media, creative, and analytics
- Matchnode recognized as a strategic partner—not just a vendor