B2B Sales & Marketing

About the company

Job Title: B2B Sales & Marketing Director — Wellness Therapy, Health Supplements & Skin Beauty Company: Kenko Holdings Pte Ltd

Your tasks

The B2B Sales & Marketing Director is responsible for developing and leading the business-to-business sales and marketing strategy for Kenko Holdings Pte Ltd across wellness therapy services, health supplements, and skin beauty products and services.

The role drives revenue growth, profitability, and market expansion by securing corporate clients, developing distribution channels, and building long-term strategic partnerships. The Director will lead commercial planning, key account development, trade marketing, and sales team performance while working closely with management and operational teams to ensure effective delivery of business commitments.

1. Business Strategy and Commercial Leadership

• Develop and execute B2B sales and marketing strategies across the three business categories.
• Establish annual revenue, gross profit, sales pipeline, and marketing budget targets.
• Identify priority customer segments, market opportunities, and potential distribution channels.
• Develop pricing frameworks, partnership models, and commercial proposals that support sustainable growth.
• Monitor market trends, customer needs, and competitor activities to guide business decisions.
• Present performance updates, forecasts, and growth recommendations to senior management.

2. Corporate Sales and Business Development

• Identify, engage, and secure corporate customers, distributors, retailers, and strategic partners.
• Build relationships with corporate HR and benefits teams, procurement departments, hospitality groups, wellness operators, beauty businesses, and relevant retail channels.
• Lead the sales process from prospecting and needs assessment through proposal development, negotiation, and contract closure.
• Develop tailored solutions, including corporate wellness programmes, therapy packages, product supply arrangements, and promotional partnerships.
• Negotiate pricing, payment terms, minimum order quantities, service commitments, and renewal conditions within approved authority.
• Maintain a qualified sales pipeline and accurate revenue forecasts.

3. Wellness Therapy Partnerships

• Develop corporate wellness offerings such as employee therapy benefits, on-site wellness activities, corporate vouchers, and group service packages.
• Build referral and commercial partnerships with hotels, fitness centres, membership organisations, and other relevant businesses.
• Coordinate with branch and operational teams to confirm service capacity, delivery arrangements, and customer experience standards.
• Review programme participation, client feedback, and commercial performance to improve renewals and repeat business.

4. Health Supplements and Skin Beauty Channel Development

• Develop wholesale, distribution, retail, and professional sales channels for health supplements and skin beauty offerings.
• Identify and evaluate distributors, resellers, beauty salons, spas, and other suitable channel partners.
• Negotiate channel agreements covering product range, sales targets, territory, promotional support, and commercial terms.
• Work with product and operational teams on product positioning, launch plans, sales training, and partner support.
• Monitor partner sales, stock movement, reorder patterns, and expiry exposure where applicable.
• Manage channel conflicts and promote consistent brand positioning and pricing practices within company policies.

5. B2B Marketing and Brand Development

• Lead B2B marketing campaigns that generate qualified leads and support account acquisition.
• Oversee the development of corporate presentations, product catalogues, proposals, case studies, and sales materials.
• Plan trade exhibitions, industry networking activities, product demonstrations, and partner events.
• Work with the marketing team on digital campaigns, email marketing, and professional platforms such as LinkedIn.
• Develop joint marketing initiatives with distributors, corporate clients, and strategic partners.
• Measure marketing effectiveness through lead quality, conversion rates, acquisition costs, and commercial returns.

6. Key Account and Partner Management

• Build strong relationships with decision-makers and senior stakeholders at key accounts.
• Develop account plans to support renewals, repeat orders, cross-selling, and account growth.
• Conduct regular business reviews with major clients and distribution partners.
• Resolve commercial issues and coordinate service or product concerns with the relevant teams.
• Maintain accurate records of contracts, account activities, opportunities, and customer commitments.
• Reduce overdependence on individual customers or channels by building a balanced account portfolio.

7. Financial and Operational Coordination

• Monitor revenue, gross margins, discounting, marketing expenditure, and account profitability.
• Work with Finance to assess credit terms, monitor overdue payments, and support collections.
• Coordinate demand forecasts with procurement, inventory, and operational teams.
• Ensure sales commitments reflect available stock, service capacity, and delivery timelines.
• Review commercial risks and escalate exceptions or significant contractual commitments for approval.

8. Team Leadership and Performance Management

• Recruit, lead, and develop the B2B sales and marketing team.
• Set clear individual targets, account responsibilities, and performance expectations.
• Coach team members in prospecting, consultative selling, negotiation, and key account management.
• Establish consistent sales reporting, pipeline reviews, and customer relationship management practices.
• Foster accountability and effective collaboration across sales, marketing, operations, and finance.

9. Responsible Marketing and Business Conduct

• Ensure product information, promotional claims, and sales materials are reviewed and approved before use.
• Coordinate with relevant internal specialists to verify applicable product, labelling, advertising, and market-entry requirements.
• Ensure partners use approved materials and represent the company’s offerings accurately.
• Maintain confidentiality, responsible handling of customer data, and ethical business practices.

Key Performance Indicators

• B2B revenue growth and gross profit achievement.
• New corporate accounts and active distribution partners secured.
• Qualified pipeline value, conversion rate, and forecast accuracy.
• Account retention, contract renewals, and repeat orders.
• Revenue growth within existing key accounts.
• Channel productivity and product reorder performance.
• Marketing-generated opportunities and return on marketing expenditure.
• Receivables performance and compliance with approved credit terms.
• Sales team productivity and target achievement.

Requirements

Job Requirements

• Degree in Business, Marketing, Commerce, or a related discipline, or equivalent relevant experience.
• Typically eight or more years of relevant B2B sales and marketing experience, including at least three years in a senior leadership role.
• Proven track record of achieving revenue and profitability targets, securing corporate accounts, and developing distribution partnerships.
• Experience in wellness, health supplements, beauty, consumer health, hospitality, or related sectors.
• Strong commercial judgement, negotiation, presentation, and relationship management skills.
• Experience managing sales budgets, forecasting, pricing, and account profitability.
• Ability to lead teams and coordinate across multiple business categories and sales channels.
• Familiarity with CRM systems, sales analytics, and digital lead generation.
• Regional market development experience and an established industry network are advantages.
• Willingness to travel for client meetings, partner development, and industry events when required.