Head of Marketing, Motley Fool Asset Management

Accountabilities: As the Head of Marketing, you will lead the development and execution of a comprehensive marketing strategy designed to increase brand visibility, strengthen investor and advisor engagement, and support asset growth. You will manage cross-functional initiatives, oversee marketing operations, and ensure all communications meet high standards of quality, accuracy, and compliance.

Develop and execute a marketing strategy targeting retail investors and professional advisor audiences, aligning initiatives with business objectives, timelines, and measurable KPIs.

Build and manage an integrated marketing calendar covering campaigns, communications, events, content production, and compliance review processes.

Create and optimize multi-channel marketing programs across email, digital advertising, social media, webinars, events, content marketing, and investor communications.

Identify and manage strategic partnerships with distribution partners, content platforms, and industry organizations.

Oversee the production, review, and distribution of marketing collateral, ensuring accuracy, consistency, and regulatory compliance.

Manage workflows for design, copywriting, compliance approvals, version control, and content distribution.

Coordinate with legal and compliance teams to ensure marketing activities align with applicable financial regulations and advertising requirements.

Own marketing budget planning, vendor management, spend tracking, and reporting to leadership teams.

Manage external agencies, freelancers, and creative partners while making effective build-versus-outsource decisions.

Track campaign performance through analytics platforms and provide actionable insights to improve marketing effectiveness.

Establish responsible AI usage practices within marketing workflows, leveraging AI tools to improve productivity while maintaining quality and compliance standards.

Guide AI adoption for content creation, campaign management, operational efficiency, and marketing innovation.

Requirements:

The ideal candidate is a strategic yet hands-on marketing leader with strong financial services experience and a deep understanding of investment audiences. You should combine excellent communication skills with operational discipline, regulatory awareness, and the ability to drive measurable business outcomes.

6–10 years of marketing experience within financial services, with significant experience in ETFs, investment management, or related financial products.

Strong understanding of retail investor, financial advisor, and registered investment advisor (RIA) audiences.

Experience managing multi-channel marketing campaigns from strategy through execution.

Demonstrated ability to manage complex projects, prioritize competing initiatives, and deliver results in a fast-paced environment.

Excellent written communication skills with strong attention to detail and a commitment to quality.

Bachelor’s degree in Marketing, Business, Finance, or a related field.

Experience working within regulated marketing environments, including familiarity with financial advertising requirements.

Strong leadership skills with the ability to manage vendors, agencies, and internal collaborators.

Experience using marketing analytics and automation tools such as HubSpot, Google Analytics, or similar platforms.

Ability to leverage AI tools effectively while applying strong editorial judgment and ensuring accuracy, compliance, and brand alignment.

Experience with platforms such as eVestment, Wilshire, Red Oak, or Morgan Stanley 4U is preferred.

Background in financial services PR, podcasting, events, or marketing automation is a plus.

Benefits:

Competitive compensation package with an annual salary range of $140,000 - $165,000 USD .

Company equity opportunities as part of the overall compensation package.

Flexible remote work environment for eligible locations.

Unlimited vacation approach with a flexible time-off culture.

Generous fully paid parental leave.

Annual investment allowance of $1,000 to invest in stocks of your choice.

Low-cost medical, dental, and vision insurance options.

Opportunity to work in a collaborative, entrepreneurial environment focused on innovation and growth.

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