Sales Manager

Company Description Farm Managers is a newspapers company headquartered in Gettysburg, Pennsylvania, serving readers with news and information relevant to local communities and specialized audiences. The organization focuses on delivering timely and accurate reporting, as well as in-depth features that support informed decision-making for its readers. Team members collaborate across editorial, sales, and operations to sustain the company’s presence in both print and digital formats. Farm Managers values reliability, professional integrity, and strong relationships with advertisers and distribution partners, creating a stable environment for sales professionals to grow their careers. Role Description The Sales Manager role at Farm Managers is a full-time, on-site position based in Accra. The Sales Manager will oversee the sales team, set targets, and manage performance to achieve revenue goals across print and digital advertising products. Day-to-day responsibilities include identifying new business opportunities, nurturing relationships with existing clients, conducting sales presentations, negotiating contracts, and ensuring high levels of customer satisfaction. The role also involves collaborating with editorial and marketing teams to develop compelling advertising packages, analyzing sales data and market trends, and preparing regular reports and forecasts for leadership. The Sales Manager will be expected to mentor team members, implement best practices in sales processes, and maintain a structured pipeline of prospects. Qualifications

• Demonstrated experience in sales management, including setting targets, coaching teams, and overseeing end-to-end sales cycles.
• Strong skills in client relationship management, negotiation, and contract closing within media, advertising, or related industries.
• Proficiency in using CRM tools, spreadsheets, and presentation software to track performance, analyze data, and present findings.
• Ability to develop and execute sales strategies aligned with business objectives and market conditions.
• Excellent verbal and written communication skills, with the ability to present ideas clearly to internal and external stakeholders.
• Proven organizational and time management skills, with attention to detail and the ability to prioritize multiple initiatives.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent professional experience.
• Previous experience in media, publishing, or advertising sales is highly beneficial; familiarity with the Accra market is an advantage.
• Comfort working on-site in a collaborative environment, demonstrating professionalism, integrity, and respect for diverse colleagues and clients.

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