Product Marketing Manager

About Covariance

Covariance is a fast-growing MIT spinout reimagining advertising. We help the F500 obtain drastically better outcomes through advanced AI and proprietary data. Unlike traditional platforms that focus on existing customers, we give marketers a complete view of the entire market: competitors’ customers, your customers, and everyone else shopping in your space. Identify audiences you can win, activate them across channels, and measure lift – all powered by the Covariance Platform. Covariance turns population-scale data into real results.

• We built the largest panel of anonymized, third-party consumer behavior data in the United States
• We serve F500 & mid-market retail, restaurants, grocery, DTC, subscription, and more
• Based on MIT research in specialized AI/ML for third-party data
• Team of 35 headquartered in NYC
• Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch

The Opportunity

Covariance is hiring our first Product Marketing Manager to define how the world's largest brands understand (and buy) our AI-powered competitive & audience intelligence platform.

Built on MIT research in data-efficient machine learning, Covariance turns noisy, biased external data into the highest-fidelity audience signals in the market. This is a foundational role. You'll sit between Engineering, Product, and Sales to translate complex ML capabilities into buyer-ready positioning, sales-ready tools, and market-ready category leadership.

What You'll Own

• Positioning & Messaging: define how Covariance shows up to enterprise buyers. Create the messaging architecture that underpins all GTM.
• Sales Enablement: build the Covariance Playbook – decks, ROI calculators, competitive battlecards, demo scripts – that help sellers close against legacy solutions.
• GTM Strategy by Vertical: develop segment-specific positioning and launch plans for core verticals. Partner with Sales to understand where we win and why.
• Product-Market Feedback Loop: be the voice of the buyer internally. Translate customer objections, competitive gaps, and market signals into product roadmap input.
• Category Creation: position Covariance as the leader in audience intelligence. Own thought leadership and competitive positioning.

What You Bring

• 4-6 years in B2B product marketing, with at least 2 in adtech, martech, data platforms, or adjacent technical SaaS
• Track record building sales enablement from scratch
• Demonstrated ability to translate complex technical differentiation (ML, data infrastructure, identity resolution) into crisp buyer-facing narratives
• Strong writing; you distill complexity into clarity
• You use AI tools to move faster – this is part of your core workflow
• Bonus: Experience selling to enterprise marketing, analytics, or data teams. Understanding of the identity/audience/measurement ecosystem.

Compensation & Benefits

• Target annual cash compensation: $140,000 - $180,000 + competitive equity package
• Free health, vision, dental insurance
• 401k with match
• Unlimited PTO + 13 company holidays
• Daily Grubhub lunch stipend
• Pre-tax commuter benefits

Location

In-person at our NYC office strongly preferred. Remote candidates who can spend some time in-office (e.g., monthly) will also be considered.