VP, Expansion

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

The Vice President, Expansion will own revenue growth across Cordance’s existing customer base, with a focus on cross-sell, upsell, and renewals across a diverse portfolio of businesses spanning commerce, industrials, education, and compliance. This leader will develop and execute a unified expansion strategy that maximizes customer lifetime value across a multi-product, multi-industry ecosystem.

This role requires the ability to operate across distinct business units with different products, customers, and go-to-market motions, aligning teams around a cohesive growth strategy. The VP, Expansion will partner closely with Sales, Product, and Operations leaders across the portfolio to identify opportunities, streamline execution, and drive measurable revenue outcomes.

Key Responsibilities

Expansion Strategy & Revenue Ownership

Own and drive cross-sell, upsell, and renewal revenue across all Cordance business units

Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines

Identify and prioritize high-impact growth opportunities within the existing customer base

Cross-Business Unit Alignment

Align go-to-market teams across business units to drive coordinated account strategies

Break down silos and establish consistent processes for identifying and executing expansion opportunities

Ensure clear ownership, accountability, and collaboration across teams

Customer Lifecycle Management

Oversee renewal strategy and execution to maximize retention and reduce churn

Improve adoption, engagement, and long-term value realization

Develop lifecycle-based playbooks to drive expansion at key customer milestones

Execution & Pipeline Management

Build and manage expansion pipeline, with accurate forecasting across products and business units

Establish and track KPIs (net revenue retention, expansion ARR, renewal rates)

Improve conversion rates through structured processes, enablement, and performance management

Product & Packaging Alignment

Partner with Product and Pricing teams to refine packaging, bundling, and pricing strategies that enable expansion

Identify portfolio gaps or friction points that limit cross-sell and influence roadmap priorities

Systems & Data Optimization

Ensure visibility into customer data, usage, and expansion signals across platforms

Leverage analytics to identify opportunities and improve targeting and timing

Drive CRM and tooling alignment to support multi-product, multi-BU selling

Team Leadership & Organizational Design

Build and lead a high-performing expansion organization (account management, renewals, or hybrid roles)

Define roles, incentives, and compensation structures aligned to expansion goals

Foster a culture of accountability, collaboration, and customer-centric growth

Competencies:

Expansion Strategy & Revenue Growth – Drives cross-sell, upsell, and renewal performance across a diverse portfolio

Multi-Business Unit Leadership – Effectively operates across varied industries, products, and go-to-market models

Customer Lifecycle Expertise – Understands retention, adoption, and expansion dynamics across different customer types

Data-Driven Execution – Uses metrics and insights to prioritize opportunities and improve outcomes

Cross-Functional Influence – Aligns Sales, Product, and Operations across the organization

Commercial Acumen – Strong understanding of pricing, packaging, and deal structuring across different business models

Process & Systems Orientation – Builds scalable processes and leverages tools to support growth

Execution & Accountability – Delivers results with clear ownership and operational rigor

Builder Mindset / Operational Design – Able to create scalable playbooks, processes, and organizational structure from the ground up in complex or evolving environments

Required Qualifications

Experience:

10–15+ years of experience in revenue leadership roles (e.g., expansion, account management, customer success, or sales)

Experience within a software/SaaS environment

Proven track record of driving net revenue retention through cross-sell, upsell, and renewals

Experience operating across multiple products, business units, or industries

Demonstrated success navigating complex organizational structures and aligning diverse stakeholders

Strong analytical, forecasting, and pipeline management skills

Experience building and scaling high-performing revenue teams

Experience designing and implementing scalable playbooks, operating cadences, and cross-functional workflows

Bachelor’s degree required

Preferred Qualifications

Experience in portfolio or multi-vertical organizations (e.g., private equity-backed or holding company environments)

Experience aligning product packaging and pricing with expansion strategy across varied offerings

Familiarity with CRM systems and tools supporting multi-product selling

MBA or advanced degree

Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.

Why Join Us?

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

Health and Wellness:

Comprehensive Health Coverage: Coverage begins on your first day of employment.

Retirement Savings:

401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.

RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.

Paid Time Off:

Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.

Parental Leave:

12 weeks paid leave for all employees.

Remote Work Support:

Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.

Holidays:

Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.

Join us and be part of a company that values your contributions and well-being from day one!

EEOC & ADA Statement :

Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.

Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Final candidate must be able to pass a background check.

To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/