Lead - Content Planner

Responsibilities:

Content Strategy & Planning

Develop and execute weekly and monthly content calendars for livestream programming.

Identify content opportunities, trends, and audience insights to inform planning decisions.

Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.).

Programming & Execution

Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events.

Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content.

Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show.

Performance Optimization

Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion).

Run content reviews and post-mortems to identify improvement points.

Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creator selection, and formats.

Cross-functional Collaboration

Work closely with Creator Management, Live Stream, and Ops Teams to align on content direction and resources.

Collaborate with the Commercial team to align content with category priorities and sales targets.

Ensure seamless operational execution across teams for all live shows.

Requirement

Bachelor’s degree in Marketing, Communications, Marketing Communication or a related field

Min 2 years experience of live commerce or live marketing ideally in E-Commerce

The ability to work and thrive in a fast-paced, rapidly changing work environment

Strong interest in digital marketing tools and tactics, include knowledge of social media.

Be Creative, keep up with the latest trend

Strong writing, communication and analytical skills

Able to work independently and teamwork, result-oriented

Willing to be placed in Bekasi, Jawa Barat