Product Marketing Manager

Product Marketing Manager - Austin, TX

We are looking for a Product Marketing Manager to serve as the go-to-market authority for assigned vertical(s) within our product marketing organization. This role is responsible for owning the product story, driving adoption and revenue growth, and defining how our software is positioned and communicated in the market. The Product Marketing Manager partners closely with Product, Sales, and Growth Marketing teams to ensure our solutions resonate with target buyers—delivering compelling messaging and enablement that supports long-term success and pipeline growth.

What you’ll do:

Vertical Market Expertise & Positioning

Become the authoritative expert on assigned vertical(s), including buyer personas, key challenges, competitive landscape, and market trends

Develop compelling, differentiated, and value-based messaging and positioning that clearly articulates the benefit of our software to buyers within the vertical

Conduct ongoing research to monitor competitive solutions and identify opportunities to strengthen our market position

Build deep understanding of customer goals and use cases to ensure product stories align with buyer needs

Present market insights, positioning frameworks, and GTM recommendations to cross-functional leadership

Go-to-Market Strategy & Revenue Growth

Develop and execute comprehensive GTM plans for new product launches, features, and major releases tailored for the vertical

Define pricing, packaging, and launch success metrics in collaboration with Product and Sales leadership

Partner with the Growth Marketing team to ensure marketing activities and events are targeted, relevant, and effective at driving pipeline

Track, analyze, and report on GTM success metrics, competitive performance, and market penetration to inform future strategy

Identify opportunities to expand product adoption and revenue within assigned vertical(s)

Content Development & Cross-Functional Collaboration

Define and create content across the buyer’s journey, including case studies, demos, website content, and sales enablement materials

Work closely with the Sales Enablement team to provide a complete suite of sales tools, including presentations, vertical-specific pitch decks, competitive intelligence, and product demos

Serve as the essential link between Product, Sales, and Marketing teams, ensuring alignment on product story and go-to-market execution

Partner with Product to advocate for market and buyer needs in roadmap planning and prioritization

Collaborate with Sales and BDR teams to equip them with the tools and knowledge to win in the vertical

Marketing Operations & Documentation

Maintain accurate records of GTM plans, campaign performance data, competitive research, and market insights

Use marketing tools and platforms to manage and track launch status, pipeline impact, and content performance

AI-Enabled & Data-Driven Ways of Working

Leverage approved AI tools and automation to improve marketing efficiency, content production, and research workflows

Use data, dashboards, and AI-supported insights to monitor GTM performance and identify opportunities early

Continuously build AI literacy and apply AI-enabled practices as part of day-to-day work

Contribute to a culture of continuous improvement by identifying opportunities to streamline marketing workflows

What you’ll bring:

Bachelor’s degree in Marketing, Business, or a related field

5+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software environment

Proven success in developing and executing go-to-market strategies that drive measurable business results

Exceptional written and verbal communication skills, with a proven ability to distill complex technical concepts into clear, concise, and compelling marketing narratives

Strong analytical and strategic thinking, with experience using data to inform decisions and drive alignment across cross-functional teams

Experience working cross-functionally with Sales and Product teams

Takes ownership and drives projects forward without being asked

Builds trust through consistency, clear communication, and follow-through

Comfortable managing multiple priorities and projects simultaneously in a fast-paced environment

Thrives in a collaborative, team-oriented culture

Comfortable with camera-on meetings and executive-level communication

Organized, analytical, and execution-focused with attention to detail

Proficient with Windows, Microsoft Office, and marketing tools and platforms

Excellent written and oral communication skills

Why This Role:

Own the product story for key verticals as the primary go-to-market expert—with direct influence on how our software is positioned and sold

Work at the intersection of product, sales, and marketing in a fast-paced, high-growth environment

Operate in an AI-forward environment with access to modern tools that amplify your efficiency and impact

Contribute directly to measurable outcomes—pipeline growth, product adoption, and market penetration—that matter to the business

The Company offers a comprehensive employee benefits program, including:

Medical, dental, and vision insurance options

100% Employer paid short/long term disability

Basic Life

401(k) option with 100% company match up to 4%

Non-Exempt employees have a generous accrual policy

10 sick days annually

10 company paid holidays

6 weeks paid parental leave

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

Interview Process & Expectations

Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual’s judgment, problem-solving approach, and communication.

Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification. CCPA Disclosure Notice: Click Here