a Customer Journey Director

Serviceplan Group Netherlands on behalf of The Marcom Engine is looking for a: Customer Journey Director -Fulltime

About the Marcom engine

The Marcom Engine fully integrates strategy, creation, and production in one entity. A customized agency for BMW Group. This includes all areas of data-driven performance marketing and analytics, marketing automation, CJ management, digital channels, reversed sales funnel planning, and CRM.

As a transnational agency operating system for all European markets, TME comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level.

This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support.

Your key responsibilities

• Serve as one of the main points of contact for the Dutch BMW & MINI client, collaborating internally and externally with operational and strategic leads, reporting to your Head of Customer Journey Director.
• Manage the cross-functional domain/channel team for your campaigns, providing guidance, support, and mentorship to team members.
• Have accountability for the entire lifecycle of campaigns, including local delivery management, domain/channel scope, activities, and KPIs.
• Develop and maintain the master timeline and project schedule for your campaigns, ensuring timely execution across domains.
• Foster integration across agencies to drive business value and meet client objectives, working alongside the other Account Directors /Customer Journey Directors and domain specialists (CRM, Digital Media, Web&Online, social & Content/Creation).
• Align with the central TME teams, including strategy and client service, to ensure consistency and coordination.
• Make an essential contribution to achieving targets and driving results.
• Take local responsibility for budgets, yearly marketing plan...