National Sales Manager

Responsibilities:

Build positive working relationships with existing clients for repeat business. Identify the gap and find potential customers to expand distribution and grow sales. Coordinate with the sales team to plan promotional activities, trade shows, and special events. Motivate and guide the sales team to achieve revenue targets. Maintain sales management and reporting tools to achieve business objectives. Coordinate with management to develop sales plan, budget, and schedule (Stock & Sales) Interact with the sales team to develop sales plans and strategies (Distribution and Coverage) Develop creative sales techniques and tactics to meet business goals. Understand client needs and provide appropriate sales solutions. Address client issues and queries within the agreed timeline. Prepare sales contracts, proposals, and reports for management and customers. Develop sales presentations for senior management and principals Participate in sales conferences, industry meetings, and social networks to represent the company’s brand. Raise market information on competition Hire, train, and guide new candidates in their job responsibilities. Monthly timely submission of Management MIS/Deck Monthly Debtor Confirmation and documentation updates/confirmation of all credit customers.

Requirements:

Minimum of a Bachelor’s Degree /HND preferred Good knowledge of Marketing, Sales, Commercials, Distribution Systems, and Network, etc.

Excellent communication skills and English writing proficiency.

Good merchandising skills.

Good Computer literacy and IT skills.

Good leadership skills. Minimum of 10 years’ experience working in Sales and Distribution of Fast-Moving Consumer Goods (FMCG), out of which five (5) years should be in a Sales Managerial position. Experience managing a high-performance sales team Understanding of the strategic sales process and the steps necessary to drive sales results Demonstrated experience in managing projects for sales process or program implementation from concept to completion Must be organized, detail-oriented, and have the ability to multitask in a fast-paced environment Excellent interpersonal and communication (oral and written) Ability to work independently and as part of a virtual team where open, collaborative communication is expected Exhibits personal traits of curiosity, modesty, achievement orientation, and conscientiousness Team player who is creative, process-oriented, and committed Knowledge and use of Basic MS Office Suites (Excel, PowerPoint, and Word) Understanding of P&L, cost analysis, and related areas.

Key Result Areas:

Timely ordering & Accurate forecasting Sales Team Management Network Building v Network Filling Active versus passive Sales & SCM team Stock management Debtors’ management Promotion requests Prompt After-Sales Service Competitor information and value chain Monthly Deck Market Research

Key Performance Indicators:

Team Strike Rate Monthly sales & Collection target vs achievement Shortage and expiry ratio Coverage and billing plan Visibility in the share of shelf. Risk Management and Volumes Reports submission Relation with the principal in the field.