Digital Advertising Specialist (Meta Ads)

About Us Nameer Wells is a leading water well drilling and humanitarian projects company dedicated to providing sustainable access to clean water in communities facing severe water scarcity. Through innovative engineering, transparency, and high-quality project execution, we help individuals and organizations create a lasting impact. We are looking for a results-driven Meta Ads Specialist to join our marketing team and help us scale our customer acquisition and online presence. Email your CV to nameerwells @ gmail Responsibilities Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.

Generate qualified leads and maximize Return on Ad Spend (ROAS).

Create audience targeting strategies, including retargeting and lookalike audiences.

Conduct A/B testing on creatives, copy, landing pages, and campaign objectives.

Monitor campaign performance and provide weekly performance reports with actionable insights.

Collaborate with designers and content creators to produce high-converting ad creatives.

Manage advertising budgets efficiently.

Stay updated on Meta advertising trends, algorithm updates, and best practices.

Track campaign performance using Meta Ads Manager, Meta Pixel, and conversion events.

Required Skills for Success:

Digital Marketing & Advertising Mastery: Proven expertise in Digital Marketing, Marketing, Digital Advertising, Advertising, and Ads, with a strong focus on Meta Ads.

Pixel Proficiency: Deep understanding and hands-on experience with Meta Pixel implementation, event tracking, and troubleshooting.

Audience Development Expertise: Demonstrated ability in Audience Development, including advanced segmentation, lookalike audiences, and custom audiences.

Campaign Management Acumen: Extensive experience in end-to-end campaign management for Meta Ads, from strategy to execution and optimization.

Performance Marketing Driven: A strong background in Performance Marketing, with a focus on achieving measurable ROI and KPIs.

Analytical Prowess: Excellent analytical skills to interpret data, generate insights, and make data-driven decisions.

Strategic Thinking: Ability to develop and execute effective digital advertising strategies.

Communication Skills: Strong verbal and written communication skills to articulate strategies and report on performance.

Education & Experience:

While specific educational qualifications are not prescribed, a strong portfolio showcasing successful Meta Ads campaigns is essential.

A minimum of 2-15 years of progressive experience in digital advertising, with a significant focus on Meta Ads, is required.

Career Level Expectations:

This role is designed for a seasoned professional at the Senior Management level, ready to take ownership, lead initiatives, and drive significant results.