Your tasks
- Take full ownership of the brand across all consumer touchpoints, ensuring strict consistency in identity, tone of voice, and visual guidelines.
- Develop and execute comprehensive brand strategies and integrated campaigns that drive brand equity and align with overarching business goals.
- Partner closely with the Creative Director and in-house creative team to translate strategic objectives into clear, actionable creative briefs.
- Collaborate on the creative process from concept through completion, providing constructive feedback on visual assets and copywriting.
- Manage and direct external agencies and specialized partners when project scale or specifi c capabilities require outside support.
- Lead cross-functional alignment across marketing and product teams to orchestrate cohesive product launches and 360° brand initiatives.
- Maintain and evolve brand positioning, value propositions, and messaging architecture across digital, print, and physical environments.
- Conduct market research and competitor benchmarking to identify consumer insights and keep the brand culturally relevant.
- Review and approve branded assets across channels, ensuring every deliverable adheres to established brand standards.
Requirements
- Communicate brand strategies, campaign roadmaps, and project progress effectively to cross-functional stakeholders and leadership.
- ● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 5+ years of dedicated brand management or brand strategy experience.
- Mandatory background working within an advertising, creative, or brand strategy agency.
- Proven track record of taking full ownership of brand strategy, positioning, and execution across all touchpoints.
- Demonstrated experience writing high-impact creative briefs and collaborating directly with Creative Directors, designers, and copywriters.
- Extensive experience briefi ng, evaluating, and managing deliverables from external agency partners.
- Exceptional storytelling instincts and a keen eye for aesthetic detail, design consistency, and copy nuance.
- Strong presentation and communication skills, with the ability to bridge strategic, commercial, and creative discussions with diverse stakeholders.
