Product Marketing Director, Velocity

Accountabilities Define and execute the go-to-market strategy for SMB and Mid-Market offerings, including customer segmentation, positioning, messaging, and competitive differentiation.

Lead cross-functional product launches in collaboration with Product Management, Sales, Demand Generation, Regional Marketing, and Channel teams to ensure successful market adoption.

Develop scalable sales enablement materials, partner resources, messaging frameworks, and marketing assets that support consistent global execution.

Analyze customer feedback, competitive trends, market dynamics, and win/loss data to identify growth opportunities and influence product strategy.

Partner with revenue teams to improve pipeline generation, customer acquisition, expansion opportunities, and competitive positioning.

Establish performance metrics and best practices to continuously enhance go-to-market effectiveness and operational excellence across velocity-focused business segments.

Requirements

10+ years of experience in B2B product marketing, go-to-market strategy, or solutions marketing, including leadership experience managing product marketing teams.

Proven success developing and executing GTM strategies for SMB, Commercial, or Mid-Market technology products.

Strong expertise in product positioning, messaging, product launches, competitive analysis, and sales enablement.

Experience collaborating with Product Management, Sales, Demand Generation, Channel organizations, and executive leadership.

Excellent strategic thinking, executive communication, analytical, and stakeholder management skills.

Experience within enterprise software, SaaS, cloud infrastructure, cybersecurity, data protection, or related technology industries is highly preferred.

Benefits

Competitive salary with performance-based bonus opportunities.

Comprehensive medical, dental, and vision coverage from day one.

401(k) retirement plan with company matching.

Unlimited paid time off plus paid holidays and dedicated wellness days.

Paid parental leave with enhanced support for birthing parents.

Fertility, adoption, and surrogacy assistance programs.

Mental health resources and Employee Assistance Program.

Legal services, identity protection, and supplemental insurance options.

Healthcare, dependent care, and commuter spending accounts.

Professional development opportunities including online learning platforms, mentoring, workshops, and annual learning events.

Fully remote position (West Coast preferred).

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