Director of Product Marketing

Accountabilities: The Director of Product Marketing will own the development and execution of product marketing strategy, ensuring the organization has clear, differentiated messaging and effective go-to-market programs. This role will lead market positioning, product launches, sales assets, and audience-focused narratives while partnering closely with cross-functional teams.

Develop and maintain a strong market point of view based on customer insights, industry trends, clinical expertise, and competitive intelligence.

Translate complex healthcare and product concepts into compelling narratives that resonate with employers, buyers, partners, and members.

Own positioning and messaging frameworks across the full product and service portfolio.

Lead go-to-market planning and execution for new products, services, and strategic initiatives from discovery through launch.

Partner with product, clinical, operations, sales, customer success, communications, and executive teams to align market strategy.

Create and maintain sales-facing marketing assets including pitch decks, solution overviews, competitive materials, one-pagers, and RFP content.

Develop competitive positioning strategies by analyzing market dynamics and identifying opportunities for differentiation.

Support solution packaging and architecture by defining value propositions, product tiers, and customer-facing messaging.

Ensure consistent communication across internal teams by acting as the steward of brand positioning and messaging quality.

Build trusted relationships across the organization and serve as a strategic marketing advisor rather than only a support function.

Requirements:

The ideal candidate is an experienced product marketing leader who combines strategic thinking, storytelling expertise, and strong execution skills. They should have experience marketing complex B2B solutions and the ability to influence senior stakeholders while simplifying sophisticated concepts for diverse audiences.

8+ years of product marketing experience, including at least 3 years in a leadership capacity.

Proven experience developing positioning and messaging strategies for complex, multi-product B2B solutions.

3+ years of experience in healthcare technology, healthcare, HR benefits, or related industries.

Strong ability to create compelling narratives, positioning documents, and strategic marketing frameworks.

Experience leading full go-to-market launch processes, from strategy development through execution and market rollout.

Demonstrated success creating sales enablement and customer-facing marketing materials that support revenue growth.

Ability to translate technical, clinical, or data-driven information into clear, customer-focused messaging.

Strong competitive analysis skills and the ability to identify market opportunities.

Excellent written and verbal communication skills with the ability to influence executives and cross-functional teams.

Highly collaborative, structured, and comfortable operating in a fast-paced growth environment.

Ability to maintain ongoing U.S. work authorization without employer sponsorship.

Benefits:

Competitive compensation based on location, experience, skills, and qualifications.

Annual salary ranges by location:

Zone 1: $193,900 – $228,100 USD

Zone 2: $174,510 – $205,290 USD

Zone 3: $174,510 – $205,290 USD

Zone 4: $155,120 – $182,480 USD

Equity eligibility for full-time employees.

Fully remote work environment with team collaboration opportunities.

Medical, dental, vision, disability, and life insurance coverage.

High deductible health plan with Health Savings Account (HSA) option.

Flexible Spending Account (FSA).

Access to coaching and therapy resources through the platform.

Generous paid time off and company-wide collective pause days.

Parental leave and family support benefits.

Family-forming benefits and family assistance programs.

401(k) retirement plan.

Financial planning support.

Professional development stipend.

Annual wellness stipend.

New hire stipend to support remote work setup.

Employee community events, team-building activities, and employee resource groups.

Monthly cell phone reimbursement.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1