Head of E-Commerce & Performance Marketing

Job Responsibilities

• Develop and execute e-commerce growth strategies across TikTok Shop, Shopee, and other digital channels.
• Manage hands-on advertising campaigns through TikTok GMV Max, Meta Ads Manager (Facebook & Instagram), and Shopee Ads.
• Plan advertising budgets, optimize ROAS, analyze conversion funnels, and improve campaign profitability.
• Manage e-commerce P&L, pricing, product margins, sales forecasting, and commercial performance.
• Develop inventory planning, SKU prioritization, and promotional strategies.
• Integrate paid advertising, organic content, livestream, and affiliate marketing to drive sustainable growth.
• Lead cross-functional teams, establish KPIs, and implement performance monitoring systems.
• Provide hands-on training, coaching, and knowledge transfer to internal team members.
• Present performance reports, business insights, and strategic recommendations to management.

Requirements

• Minimum 5 years of relevant e-commerce or digital commerce experience, including leadership responsibilities.
• Proven hands-on experience with TikTok Shop, GMV Max, Meta Ads, and Shopee advertising.
• Strong understanding of profitability, P&L, ROAS, conversion optimization, and budget management.
• Proficient in Excel/Google Sheets, data analytics, and inventory forecasting.
• Demonstrated ability to develop and execute growth strategies.
• Strong analytical thinking, problem-solving, leadership, and coaching skills.
• Experience in fashion, jewelry, beauty, or lifestyle brands is preferred.

Preferred Candidate We are looking for a hands-on e-commerce leader who can combine business strategy, performance marketing expertise, operational execution, and team development to drive sustainable business growth.

Skills: Content Marketing, Image Editing, Google Ads, Content Strategy, Google Analytics, Social Media, B2B Marketing, TikTok, Marketing Communications, Digital Marketing