Director of Integrated Marketing

What You'll Do: Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives

Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals

Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics

Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications

Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love

Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments

Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience

Work closely with the B2B team to develop partnership concepts and go-to-market plans

Execute partner marketing campaigns from concept through launch and measurement

Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact

What You'll Bring: 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role

Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand

Experience managing or closely partnering with organic social and community teams

Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns

Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy

Excellent written and verbal communication skills

Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course

Why You'll Love Us: Time to Recharge: Enjoy flexible PTO to take the breaks you need.

Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.

Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.

Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.

Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.

Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!

Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.