Senior E-Commerce Manager: Paid Social (Performance Marketing)
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to grow, we are seeking a highly analytical, hands-on Senior E-Commerce Manager to drive the day-to-day execution of our digital commerce business while supporting long-term growth initiatives across our portfolio.
Reporting to the Director of E-Commerce, this role is responsible for managing the daily operations of our Shopify Plus ecosystem, optimizing the customer journey, executing merchandising strategies, supporting digital marketing initiatives, and driving revenue through data-informed decision making. The ideal candidate thrives in a fast-paced environment, enjoys rolling up their sleeves, and combines operational excellence with strong commercial instincts.
Responsibilities E-Commerce Operations
Manage the day-to-day operations of all DNAM Brands Shopify Plus websites
Execute product launches, merchandising updates, collections, pricing, promotions, and seasonal campaigns
Maintain product catalogs, SKUs, product descriptions, imagery, inventory visibility, and content accuracy
Ensure all products, collections, and promotional content are launched accurately and on schedule
Perform regular quality assurance testing to maintain a seamless customer experience across desktop and mobile
Digital Merchandising & Customer Experience
Optimize site merchandising, navigation, collections, search functionality, filtering, and product discovery
Improve product detail pages (PDPs) through enhanced content, cross-selling, upselling, size guides, reviews, and merchandising strategies
Partner with Creative and Marketing teams to ensure brand consistency across all digital touchpoints
Continuously identify opportunities to improve conversion rate, average order value (AOV), and customer engagement
Performance Marketing Support
Partner with the Director of E-Commerce and Marketing team to execute digital growth initiatives across:
Meta
TikTok
WhatNot
Email & SMS
Affiliate Marketing
Assist with campaign planning, landing page optimization, promotional execution, and onsite merchandising to maximize campaign performance
Support paid social and customer acquisition initiatives through strong coordination between marketing and website execution
Analytics & Reporting
Monitor daily website performance, traffic, sales, conversion rate, AOV, units per transaction (UPT), customer acquisition cost (CAC), and other key e-commerce KPIs
Build weekly and monthly reporting dashboards with actionable recommendations
Analyze customer behavior using GA4, Shopify Analytics, heat-maps, and other reporting tools
Identify trends, opportunities, and operational improvements that drive revenue growth
Shopify & Technology
Manage Shopify Plus administration, including themes, apps, integrations, merchandising tools, and backend configuration
Coordinate website enhancements with external development partners
Assist with testing and implementation of new features, functionality, and third-party applications
Help evaluate AI-powered commerce tools that improve personalization, merchandising, search, recommendations, and customer experience
Support website optimization for SEO, AI-driven search, and emerging digital commerce technologies
Social Commerce
Manage and optimize product catalogs for TikTok Shop, WhatNot, Instagram, and future social commerce channels
Coordinate inventory, merchandising, promotions, and product launches across social commerce platforms
Partner with Marketing on social commerce campaigns and promotional initiatives
Cross-Functional Collaboration
Work closely with Marketing, Operations, Inventory Planning, Customer Service, Creative, Finance, and Production teams to ensure alignment across all e-commerce initiatives
Coordinate launch calendars to ensure inventory, content, promotions, and fulfillment are synchronized
Partner with Customer Service to identify customer pain points and improve the overall shopping experience
Continuous Improvement
Identify opportunities to improve operational efficiency, merchandising workflows, and website performance
Stay current on Shopify Plus updates, e-commerce trends, AI innovations, consumer shopping behaviors, and competitive best practices
Recommend new tools, technologies, and processes that support scalable business growth
Qualifications Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
5+ years of experience managing e-commerce operations for a consumer, fashion, lifestyle, or DTC brand
Strong hands-on experience with Shopify or Shopify Plus
Experience managing merchandising, promotions, product launches, and digital storefronts
Working knowledge of:
Shopify Plus
Google Analytics 4 (GA4)
Google Tag Manager
Meta Commerce Manager
TikTok Shop
Klaviyo or similar email marketing platforms
SEO best practices
Strong understanding of ecommerce KPIs including:
Conversion Rate
Average Order Value (AOV)
Units Per Transaction (UPT)
Revenue
Customer Acquisition Cost (CAC)
Lifetime Value (LTV)
Excellent analytical and problem-solving skills with advanced Excel or Google Sheets proficiency
Experience working cross-functionally with marketing, creative, operations, and technology teams
Strong organizational skills with the ability to manage multiple projects simultaneously.
Excellent communication and project management abilities
Self-motivated, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment