CVM Segmentation Specialist

About CodeNinja

CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and analytics teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading banks, telcos, and enterprises to build data-driven, customer-centric capabilities.

About the role

We are hiring 2 hands-on CVM / Segmentation specialists to support customer segmentation, profiling, and campaign targeting for a retail banking client. This is a hands-on execution role — not a strategy-only or purely advisory position — focused on turning customer data into actionable commercial insights that drive campaign performance.

Key responsibilities

Build and maintain customer segmentation models based on behavior, value, and lifecycle stage

Conduct customer profiling and behavioral analysis to identify targeting opportunities

Support campaign targeting by translating segmentation outputs into actionable audience lists

Analyze campaign performance and customer response, feeding insights back into segmentation logic

Develop and maintain BI/reporting dashboards to track CVM metrics and campaign KPIs

Collaborate with marketing, BI, and product teams to convert data into commercial actions

Continuously refine segmentation frameworks based on performance data and business feedback

Requirements

Must-haves

Strong background in retail banking / CVM analytics

Hands-on experience building segmentation models (RFM, behavioral, value-based, etc.)

Proven customer behavior analysis and profiling experience

Strong BI/reporting skills (Power BI, Tableau, SQL, or similar)

Ability to translate data into actionable commercial/campaign recommendations

[Assumption] 4–6 years of relevant experience — flag if you want a different range

Nice-to-haves

Experience with campaign management platforms (SAS CI, Adobe Campaign, etc.)

Exposure to predictive/propensity modeling

Prior experience in a banking or telco CVM function specifically

Why join us

Work on high-impact, data-driven initiatives with a leading retail banking client

Collaborative, hands-on environment with direct visibility into campaign outcomes

Opportunity to shape segmentation strategy from the ground up

Disclaimer

CodeNinja is an equal opportunity employer. This role is contingent on client approval and may be subject to change based on project requirements.