MARKETING MANAGER (FMCG)

JOB TITLE MARKETING MANAGER (FMCG)

NATURE OF JOB FULL TIME

INDUSTRY FMCG

SALARY KSHS. 180,000 – 200,000

JOB LOCATION NAIROBI

DUTIES AND RESPONSIBILITIES

Marketing Strategy & Planning

• Develop and implement integrated marketing strategies aligned with business objectives
• Create annual and quarterly marketing plans for product growth and brand positioning
• Manage marketing budgets and ensure optimal return on investment

Market Research & Consumer Insights

• Conduct and analyze market research, consumer trends, and competitor activity
• Use data-driven insights to inform marketing strategies and product positioning
• Identify new market opportunities and emerging consumer needs

Brand & Product Marketing

• Lead brand development and ensure consistent brand identity across all channels
• Oversee product marketing campaigns from concept to execution
• Manage packaging, pricing, and promotional strategies for product lines

Go-to-Market (GTM) Execution

• Lead go-to-market strategies for new product development and launches
• Coordinate cross-functional teams including sales, production, and distribution
• Ensure successful rollout of new products in target markets

Campaign Management & Performance Tracking

• Plan and execute advertising and promotional campaigns across multiple channels
• Monitor campaign performance and optimize for improved results
• Prepare reports on marketing effectiveness and brand performance

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Business Administration, Marketing, or related field
• Minimum 5 years’ experience in FMCG marketing
• Proven track record in brand building and product marketing
• Strong strategic thinking and leadership skills
• Excellent analytical and market research abilities
• Strong communication and stakeholder management skills
• Ability to manage multiple projects under tight deadlines
• Creative thinking with strong commercial awareness

HOW TO APPLY

If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com Interviews will be carried out on a rolling basis until the position is filled. Only the shortlisted candidates will be contacted.