Marketing Manager
Job Opportunity
Position
Marketing & Growth Manager (On-site – Full Time)
Location
cairo – Egypt
Company
ARMY VERSE – Sports Nutrition Experts
About Us
ARMY VERSE is a fast-growing company in sports nutrition and performance coaching.
We empower athletes with science-based nutrition programs, premium supplements, and elite-level support across Egypt & the Middle East.
Job Overview
We are looking for a highly strategic, business-oriented, and results-driven Marketing & Growth Manager to lead the entire marketing function and transform it into a scalable revenue engine.
This is not a traditional marketing role. The successful candidate will own the company’s marketing strategy, oversee the execution process across multiple teams, improve internal marketing systems, and drive measurable business growth.
The ideal candidate is a strong decision-maker, an experienced leader, and someone capable of turning ideas, research, and market opportunities into sustainable business results.
At Armyverse, we already possess a unique competitive advantage through years of research, proprietary athlete nutrition systems, and proven methodologies. Your responsibility is not to create everything from scratch—but to build upon these assets, continuously improve them, and transform them into scalable marketing and revenue opportunities.
Core Responsibilities
- Marketing Strategy & Business Growth
Develop and execute the monthly marketing strategy aligned with company objectives and revenue targets.
Identify growth opportunities, market gaps, and customer acquisition strategies.
Translate business goals into measurable marketing initiatives.
Own marketing performance and its direct contribution to company revenue.
Continuously optimize customer acquisition, retention, and lifetime value.
Lead strategic marketing planning while ensuring all departments remain aligned with business priorities.
- Revenue & Performance Management
Take ownership of marketing-generated revenue.
Monitor and improve:
Revenue Growth
ROAS
CAC
CPL
Conversion Rate
Customer Lifetime Value
Lead Quality
Marketing ROI
Make data-driven decisions based on dashboards, analytics, and CRM insights.
- Marketing Operations & Production Leadership
Lead the complete marketing execution process from planning to publishing.
Coordinate daily with:
Production Team
Designers
Video Editors
Media Buyers
Content Creators
Moderation Team
Review and approve all marketing assets before publishing.
Ensure premium execution quality across every customer touchpoint.
Maintain efficient workflows and delivery timelines.
- Content Strategy Leadership
Develop the monthly marketing strategy and campaign direction.
Work closely with the Content Creators who are responsible for building the monthly Content Calendar.
Review, evaluate, and approve the Content Calendar before execution to ensure it fully aligns with business objectives, marketing strategy, and revenue goals.
Guide content direction based on customer behavior, market needs, and performance data.
- Community & Moderation Management
Lead and manage the Moderation Team.
Develop communication standards and response SOPs.
Improve response quality and lead qualification.
Increase conversion rates from conversations into sales opportunities.
Ensure an exceptional customer experience across all communication channels.
- Team Leadership & Management
Lead, mentor, and develop the marketing department.
Build a high-performance culture focused on ownership, accountability, execution, and continuous improvement.
Delegate effectively while maintaining clear KPIs for every team member.
Conduct regular performance reviews and coaching sessions.
Build scalable marketing systems rather than depending on individuals.
- Research Development & Innovation
Leverage Armyverse’s existing research, methodologies, educational resources, and competitive advantages to create stronger marketing initiatives.
Continuously improve, expand, and commercialize the company’s intellectual assets.
Stay updated with market trends, AI tools, marketing technologies, and customer behavior.
Drive innovation while protecting the company’s premium positioning.
- Cross-Department Leadership
Act as the communication bridge between:
Sales
Operations
Production
Moderation
Creative Team
Ensure all departments work toward unified business objectives.
Support Sales with high-quality leads, marketing materials, and campaign insights.
- Analytics, Reporting & Decision Making
Build dashboards that monitor business performance.
Present weekly and monthly reports covering:
Revenue
Marketing Performance
Campaign Results
Customer Acquisition
Growth Opportunities
Improvement Plans
Make confident, data-driven decisions that positively impact company growth.
Requirements
Experience
6–10 years in Marketing, Growth, or Revenue Marketing.
Minimum 3 years leading marketing teams.
Experience in service-based businesses, education, healthcare, SaaS, consulting, or premium brands is preferred.
Leadership Skills
Strong people management skills. Excellent decision-making abilities.
High ownership mentality.
Strategic thinking.
Project management expertise.
Ability to manage multiple departments simultaneously
Technical Skills
Strong understanding of:
Marketing Strategy
Growth Marketing
Performance Marketing
CRM
Sales Funnels
Customer Journey
AI Marketing Tools
Marketing Automation
Analytics Platform
Business Skills
Must understand:
Revenue Models
Unit Economics
Pricing Strategy
Profitability
ROI
Business KPIs
Customer Psychology
Personal Qualities
We are looking for someone who is:
Strategic
Highly organized
Business-minded
Analytical
Strong leader
Excellent communicator
Fast learner
Solution-oriented
Decisive
Passionate about continuous improvement