Marketing Manager

We're Hiring | #Marketing_Manager (#Agency & #Vendor_Management)

Location: El Obour City, Cairo, Egypt

Type: Full-Time - Onsite

About the Role:

As Marketing Manager, you will own our marketing function end-to-end — process, bridging strategy and execution across both offline and digital channels. This is a hands-on individual role (not a team-management position): you will act as the strategic mind behind our marketing while leveraging our external marketing agency as your executive arm. We're looking for someone mature and confident enough to direct the agency, manage their deliverables, and hold them accountable for quality and timelines.

Key Responsibilities:

Develop and execute the overall marketing strategy across offline and digital channels.

Brief, manage, and oversee our external marketing agency, ensuring on-time, on-brand, and high-quality delivery.

Plan and coordinate ATL/BTL campaigns, promotions, and brand activations.

Manage digital marketing activities including social media, paid campaigns, content, and performance tracking.

Manage vendor and supplier relationships, budgets, and service-level agreements (SLAs).

Monitor and analyze campaign performance, optimizing for ROI and brand growth.

Collaborate with sales and retail teams to design and execute in-store promotional campaigns.

Ensure consistent brand standards across all customer touchpoints.

Prepare regular marketing performance reports and dashboards for senior management.

What We Offer:

Competitive salary commensurate with experience

Performance-based incentives and bonuses

Career growth within a rapidly expanding retail brand

Social insurance and benefits per Egyptian labor law

Requirements:

Bachelor's degree in Marketing, Business Administration, or related field

+5 years of experience in marketing, with solid exposure to both offline (ATL/BTL, events, retail) and digital marketing

Proven experience managing external agencies and vendors and driving execution

Strong project management skills and the maturity to work independently

Excellent communication, negotiation, and stakeholder management skills

Analytical mindset with proficiency in performance tracking and reporting tools

Strong communication skills in Arabic and English

FMCG, F&B, or specialty manufacturing/retail background is a plus

Ability to commute to or reside in El Obour City, Cairo