Growth Marketing Lead
About Woodstock
For too long, individual investors in Japan have been locked out of global financial markets — held back by high fees, information gaps, and clunky tools. Woodstock exists to change that. Our mission “empower every investor” means we break down every barrier to investing, and we do that by offering zero-fee US stock trading, fractional shares, real-time pricing, and 24 hour trading — all designed to make investing simple, transparent, and accessible to everyone. Supported by top-tier investment firms in Japan and the United States, Woodstock is a fast-growing consumer fintech company on a mission to reshape how investing is done in Japan.
The Role
Growth Marketing Lead is the engine of Woodstock's user growth. You own the strategy and execution to bring Woodstock to millions of everyday investors across Japan — driving user acquisition, activation, retention, and referral at scale. You'll have the autonomy to build the growth function from the ground up, and the accountability that comes with it. You'll sit at the intersection of marketing, product, and data — owning business-critical metrics like user growth, trading volume, and retention. If you're excited by the idea of owning growth at a company that could redefine how millions of Japanese people invest, this role is for you.
What You'll Do
Growth Strategy & Execution
Design and execute an integrated growth strategy spanning acquisition, activation, retention, and referral
Own core growth KPIs: CAC, LTV, DAU/MAU, trading frequency — and drive relentless improvement across all of them
Manage a portfolio of paid (Meta, Google, Youtube, etc.) and organic (SEO, social, community) channels
Partner with the product team to build growth loops into the product: onboarding flows, referral mechanics, push notification strategies
Lead A/B testing programs and translate data into product and UX improvements
Drive App Store Optimization (ASO) to maximize organic discovery and downloads
Design and execute a content strategy (SEO blog, social, video) that resonates with Japanese retail investors
Build Woodstock's brand presence and fan community on X (Twitter), TikTok, and YouTube
Develop influencer and media partnerships to amplify reach and credibility
Build out the growth analytics infrastructure to measure ROI across all channels
Prepare growth performance reports for leadership and investors
Conduct user research and qualitative interviews to surface insights that inform strategy
Hire, develop, and manage a growth marketing team as we scale
Manage relationships with external agencies and freelancers
Who You Are
Required
Have passion
3+ years of experience in growth marketing, digital marketing, or product marketing
Proven track record of driving growth for a consumer-facing mobile app or digital product
Hands-on experience managing paid acquisition channels (Meta Ads, Google Ads, etc.)
Data-driven mindset — you run fast hypothesis → execution → measurement cycles
Fluent Japanese (for user-facing content and community management)
Nice to Have
Experience in fintech, financial services, or investment products
Background in SEO and content marketing
Experience building a marketing function from scratch at an early-stage startup
Proficiency with SQL or analytics tools (Mixpanel, Amplitude, etc.)
Personal interest in investing and personal finance
What We Offer
Competitive compensation: Above-market salary package
Generous stock options: Meaningful equity so your upside scales with the company's
Mission-driven work: Help redefine how millions of Japanese people build wealth — real, lasting impact
Ownership: Full autonomy to design and execute your own strategy
Career growth: Build and lead the marketing org as we scale
World-class team: Colleagues from Morgan Stanley, Twitter, Coinbase, and top-tier tech/finance backgrounds
Top-tier investor backing: Supported by leading VCs in Japan and the US
Interview Process
Application review
Casual intro call (30 min)
Growth strategy case study
Interviews with team members (x3)
Offer