Senior Sales & Operations Manager

We are looking for a driven and experienced Senior Sales & Operations Manager to oversee the daily operations and sales performance of our beauty, spa and hair salon businesses.

This role requires a hands-on leader who can manage teams, drive business performance, strengthen operational processes and maintain high standards of customer experience across outlets.

The ideal candidate is commercially minded, people-oriented and capable of translating business objectives into effective operational execution.

Key Responsibilities

1. Sales & Business Performance

• Drive sales performance and revenue growth across assigned outlets.

• Monitor sales targets, KPIs, conversion rates and team productivity.

• Develop and implement sales strategies to improve customer acquisition, retention and repeat business.

• Identify opportunities to upsell services, packages and treatments.

• Monitor sales performance and prepare regular reports with actionable recommendations.

• Work closely with outlet teams to achieve business objectives.

2. Operations Management

• Oversee daily operations across assigned salon and beauty outlets.

• Ensure smooth outlet operations and consistent service standards.

• Develop, implement and improve operational SOPs and workflows.

• Monitor outlet performance, manpower allocation and resource utilisation.

• Identify operational gaps and implement effective solutions.

• Ensure compliance with company policies and operational requirements.

3. Team Leadership & Management

• Lead, supervise and motivate outlet teams, including receptionists and frontline staff.

• Oversee recruitment, onboarding, training and staff development in collaboration with HR.

• Manage staff scheduling, attendance and manpower planning.

• Conduct performance reviews and regular team check-ins.

• Build a strong service culture and foster accountability within the team.

4. Customer Experience & Service Quality

• Ensure excellent customer service and consistent service delivery.

• Oversee customer feedback, complaints and service recovery.

• Establish standards for appointment management, customer follow-ups and retention.

• Monitor customer satisfaction and implement improvements where necessary.

5. Management & Cross-Department Coordination

• Work closely with senior management on business planning and operational strategies.

• Provide regular sales and operational performance reports.

• Coordinate with marketing, HR and outlet teams to execute business initiatives.

• Support new outlet openings, business expansion and operational projects.

• Take ownership of operational challenges and drive timely resolutions.

Requirements

• Minimum 3–5 years of relevant experience in sales, retail, beauty, spa, hair or hospitality operations.

• Prior experience in managing teams and overseeing outlet operations.

• Strong sales acumen with a proven ability to drive revenue and achieve targets.

• Good understanding of customer service, sales conversion and customer retention.

• Strong leadership, communication and problem-solving skills.

• Good analytical skills with the ability to interpret sales and operational data.

• Able to work independently, manage multiple priorities and take ownership of responsibilities.

• Proficient in Microsoft Office and operational reporting systems.