Regional Brand Manager, Southeast Asia
Deze vacature is niet meer gepubliceerd
De bron heeft de vacature verwijderd — solliciteren via de oorspronkelijke link is niet meer mogelijk.
Vereist:E-CommerceLead
We are seeking an entrepreneurial and commercially driven Regional Brand Manager to lead the growth of an international premium lifestyle brand across Southeast Asia.
Acting as a "Mini GM" , you will own brand strategy, marketing, retail excellence, distributor management, and market expansion across Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines.
Key Responsibilities
Brand & Business Leadership
- Drive brand growth, awareness, and market positioning across SEA.
- Translate global brand direction into locally relevant initiatives.
- Lead market expansion, store openings, and key partnerships.
Marketing & Retail
- Plan and execute integrated marketing campaigns across digital, retail, PR, CRM, events, and influencers.
- Drive consumer engagement, traffic, conversion, and customer experience.
- Ensure consistent brand execution across retail, e-commerce, and wholesale channels.
Distributor Management
- Partner with and influence distributors across SEA markets.
- Ensure alignment on brand standards, marketing plans, and visual merchandising.
Commercial Performance
- Manage budgets, track ROI, and monitor key business KPIs.
- Partner with retail and merchandising teams to identify growth opportunities and optimise performance.
Team & Stakeholder Management
- Build and lead the regional team as the business expands.
- Collaborate effectively with internal and external stakeholders across markets.
Requirements:
- 6-10 years' experience in Brand Management, Marketing, Retail, or Commercial roles.
- Background in fashion, lifestyle, premium retail, outdoor, or consumer brands.
- Strong Southeast Asia market experience.
- Experience working with retail and/or distributor business models.
- Commercially minded, hands-on, and execution focused.
- Entrepreneurial mindset with the ability to build and scale brands.
- Strong branding, storytelling, and stakeholder management skills.
Why Join Us
This is a rare opportunity to build and grow an international premium brand across Southeast Asia, with the autonomy to shape strategy, build teams, and drive long-term business success.