Head of Marketing and E-Commerce (f/m/d) - 1 Year Contract
Introduction
Are you a strategic marketing leader with a passion for driving growth in the luxury sector? Royfort is seeking a Head of Marketing (1 year work contract) fluent in German to elevate our brand to new heights. About Royfort Royfort is a leading luxury brand in the home & living sector, founded by two former Google/Amazon employees. We have built a strong and loyal customer base, with tens of thousands of high-net-worth individuals who appreciate the quality and elegance of our products. Our customers are discerning, affluent, and value excellence. At Royfort, we take the best elements of top tech company cultures to create an environment that prioritizes personal development, collaboration, and flexibility. You'll work with smart, driven people in a small, agile team where your contributions directly impact our success.
Tasks
Your Responsibilities As Head of Marketing, you are responsible for driving brand, customer acquisition, retention — and ensuring our Shopify storefront performs as a best-in-class luxury e-commerce destination. This is a hands-on leadership role with a focus on measurable results. Develop and Execute Growth Marketing Strategies Craft and implement data-driven marketing strategies that effectively reach and resonate with our 35+ high-net-worth demographic Manage and optimize advertising campaigns across META, Google, influencers, and CRM platforms to meet and exceed KPIs E-Commerce Leadership (Shopify) Own the performance and continuous improvement of our Shopify store as the primary revenue channel Lead and align an internal team and external agency to ensure the store reflects brand standards, delivers an intuitive luxury shopping experience, and follows e-commerce best practices Drive conversion rate optimization (CRO) through ongoing improvements to site structure, navigation, product pages, and checkout flow People Leadership Lead and develop a team of 3 (marketing & e-commerce) Manage agency and freelancer relationships across performance marketing and web development Brand Activation and Stewardship Bring the brand to life through consistent, high-quality storytelling, visuals, and messaging across all channels and on-site Ensure the Shopify storefront always reflects the luxury positioning of the brand visually and editorially Performance Marketing META: Collaborate with freelancers/agencies to design, manage, and optimize Facebook and Instagram ad campaigns Google/SEA: Manage and optimize Google ad campaigns to maximize ROI Monitor and analyze campaign performance, making data-driven decisions to enhance effectiveness CRM Marketing Develop and execute CRM strategies to nurture leads, re-engage existing customers, and support upselling — particularly for high-ticket categories like beds and mattresses Analytics and Reporting Track, analyze, and report on both marketing and e-commerce performance metrics Use insights to refine strategies and drive continuous improvement across channels and on-site
Profile
About You 5+ years experience in D2C marketing, ideally with direct ownership of an e-commerce storefront Proven experience managing or overseeing a Shopify store, including working with developers or agencies on UX, CRO, and technical improvements Hands-on META media buying and account management experience Proven track record marketing to a 35+ demographic, preferably in luxury or premium sectors Strong understanding of e-commerce KPIs and what drives conversion and revenue in a D2C context Experience leading agency and freelancer relationships across both marketing and web/tech Strong analytical skills and comfort working with data to make decisions Ability to multitask and prioritize in a fast-paced, small-team environment Fluent in German and English Reports directly to one of the founders