Marketing Manager, EMEA
Our client is a growing international business seeking an experienced Marketing Manager, EMEA to lead and deliver a broad range of B2B marketing activities across multiple markets.
This is a hands-on role covering campaign management, content creation, events, public relations, product launches and lead generation.
Working closely with sales, product, engineering and leadership teams, you will play a key role in increasing brand awareness, generating qualified leads and supporting business growth.
PLEASE NOTE; This is a hybrid role based in Colchester - 2x days in the office & occasional travel to Leeds.
Marketing Manager, EMEA Key Responsibilities:
- Create and manage a wide range of marketing materials, including product catalogues, brochures, flyers, presentations and digital assets.
- Plan and execute integrated marketing campaigns, ensuring all content is accurate, on-brand and aligned with business objectives.
- Organise and manage UK and international trade shows, exhibitions and industry events, maximising lead generation opportunities and return on investment.
- Coordinate customer events, meetings and marketing initiatives, including communications and attendee management.
- Work closely with Product Management teams to develop and deliver promotional campaigns.
- Develop and implement public relations strategies to enhance brand visibility and reputation.
- Build relationships with media contacts and respond to media enquiries.
- Write and distribute press releases and monitor media coverage.
- Produce engaging content for internal and external newsletters and communications.
- Manage lead generation campaigns, analysing performance and identifying opportunities for continuous improvement.
- Support the successful launch of new products in collaboration with cross-functional teams.
- Provide marketing support to sales teams, helping drive customer engagement and new business opportunities.
- Manage marketing activity within agreed budgets and deliver measurable results.
- Oversee the development of promotional materials, advertising campaigns and website content to ensure a consistent brand experience.
- Contribute to a collaborative team culture and support wider business initiatives as required.
Ideal Marketing Manager, EMEA Profile:
- Experience working across EMEA markets.
- Proven experience within a B2B marketing role.
- Experience planning and delivering multi-channel marketing campaigns.
- Strong project management and organisational skills.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Creative, proactive and self-motivated approach.
- Experience engaging with customers, suppliers and stakeholders at all levels.
- Willingness to travel within the UK and internationally when required.
- Strong visual communication and design skills.
- Good working knowledge of Microsoft Office applications.
- Excellent communication and interpersonal skills.
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