Senior Lifecycle Marketing Manager, Enterprise Partnerships | Bankrate
*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.
For the Bankrate website click here . Curious how Bankrate fits into Red Ventures? Click here.
We're looking for a Senior Lifecycle Marketing Manager to own the lifecycle work behind these partnerships, from journey architecture and segmentation through creative strategy and reporting. You'll report to the Director of Lifecycle Marketing and work closely with a fellow Senior Lifecycle Marketing Manager also focused on enterprise, each of you owning distinct partner relationships with shared ownership on our highest-priority account. This isn't a one-size-fits-all role. Some partnerships call for full journey builds, others call for strategic recommendations, creative direction, or mocks that the partner's own team executes, but in every case, you're the lifecycle expert in the room, and for some partnerships, that means being client-facing. Because this work is new, there's no existing playbook or reporting baseline yet, you'll help write it.
What You’ll Do:
Own the work, whatever form it takes: Some partnerships need full journey builds in Iterable, others need lifecycle strategy, recommendations, and creative mocks the partner's team executes. Either way, the goal is the same: real value for the consumer on the other end, not just another email.
Build the playbook as you go: Create repeatable journey templates, creative frameworks, and QA checklists that let new and existing partnerships scale without starting from scratch each time.
Be the Customer Success point of contact: Partner with CS (and Business Intelligence, as needed) to set up KPI reporting, translate partner commitments into executable recommendations, and flag risks before they become partner-facing problems.
Design experiments and diagnose performance: Run multi-variable tests with proper holdout groups where you own execution, and when something breaks (a deliverability issue, sudden CVR drop, unexplained churn), form a hypothesis and test a fix fast.
Build reporting that holds up: Create KPI dashboards and tracking accurate enough that stakeholders trust them at a glance, not just ones that exist.
Run projects without needing to be chased: Lead workstreams for partner launches, journey builds, and creative refreshes with clear milestones and ownership.
Communicate up and across: Present partner insights and recommendations to the Director, Customer Success, and cross-functional partners, connecting performance to business outcomes, not just metrics.
Use AI as a real part of your workflow: Drafting, reporting, hypothesis generation, briefs, whatever accelerates the work, and know where it doesn't replace judgment
What We’re Looking For:
Lifecycle channel expertise: 4–7 years owning lifecycle marketing campaigns with direct accountability for performance across email, push, or SMS.
Enterprise-level ESP experience: Hands-on in a major enterprise-grade ESP (Iterable, Braze, Salesforce Marketing Cloud, Responsys, or similar), comfortable in complex, high-stakes sending environments without engineering support.
Builder mentality: You enjoy creating net-new systems from scratch. There's no playbook or reporting baseline here yet, and you'll help define both.
Analytical and creative range: You design sound experiments, catch discrepancies in platform data, write strong briefs, and know what's driving a performance change at the copy or format level.
Structured and clear: You manage multiple partner workstreams without dropping details, and you can distill a complex performance story into a crisp recommendation for a senior leader or a partner team.
High ownership: You hold yourself accountable to outcomes, follow through, and don't wait to be asked.
Compensation:
Total Cash Compensation Range: $100,000 – $140,000 per year
This role is eligible for a target bonus, which is included in the Total Cash Compensation Range above. This role is also eligible for Equity, which is offered separately from the Total Cash Compensation Range listed above. Actual compensation varies based on location, experience, and qualifications.
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:
Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition — helping to make the American dream more affordable for everyone.
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