Ads Specialist

Responsibilities:

• Plan and execute media buying strategies across digital platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, & Marketplace Ads).
• Analyze ad performance data and optimize the budget allocation to maximize effectiveness.
• Monitor, track, and report on KPIs, ensuring campaigns meet or exceed performance goals.
• Continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Collaborate with the Creative & KOL team to produce attractive ads materials

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Basic understanding of digital marketing principles and tactics.
• Proven working experience in digital marketing (Minimum internship or 1 year of experience)
• Skilled in managing and scaling various ads channels, including Marketplace Ads, Google Ads, Facebook/Meta Ads/CPAS, and TikTok Ads.
• Have basic competence regarding how pixels or tracking work.
• Strong analytical skills to analyze the campaign's progression and identify opportunities (Experience in Data analytics tools is a plus point)
• Experience with SEO and how it complements SEM
• Able to work in a fast-paced environment with a hands-on attitude
• Immediate availability

Skills: Google Analytics, Digital Marketing, Meta Ads, Content Marketing, TikTok, Marketing Communications, Social Media, Google Ads, Content Strategy, Image Editing, B2B Marketing