Regional Growth & Digital Marketing Lead (Southeast Asia)
Location: Jakarta, Indonesia Working model: Hybrid Markets: Indonesia & Southeast Asia Company: Alpha Story
ABOUT ALPHA STORY
Alpha Story is an AI-powered PR and communications company operating across Southeast Asia. We help businesses build stronger public narratives, earn media visibility, and understand how their brands are perceived across news, social media, and digital channels.
Alongside our communications business, we are building Alpha Echo, our proprietary media intelligence and social-listening platform. Alpha Echo monitors news and online conversations, identifies risks and opportunities, and turns those signals into actionable communications recommendations.
As we scale Alpha Story and Alpha Echo across Indonesia and Southeast Asia, we are looking for a senior growth marketer who can design and personally operate the digital acquisition architecture behind that growth.
THE ROLE
We are looking for a Regional Growth & Digital Marketing Lead to own Alpha Story's B2B digital growth engine across Indonesia and Southeast Asia.
This is a builder-operator role. We need someone senior enough to advise management on the right growth architecture, but hands-on enough to build campaigns, configure tools, write sequences, improve landing pages, manage CRM workflows, analyze conversion data, and execute day-to-day.
You will design and operate the full B2B customer-acquisition funnel across Alpha Story's agency services and Alpha Echo, connecting:
- LinkedIn outbound and drip campaigns
- Email marketing and newsletters
- WhatsApp marketing
- SEO and GEO / AI-search optimization
- Content marketing
- Landing pages
- CRM and marketing automation
- Paid acquisition and retargeting
- Lead nurturing and conversion optimization
- Analytics and attribution
The objective is to build one measurable acquisition system tied directly to pipeline and revenue.
The right person will understand both how a PR or communications agency wins clients and how a SaaS or martech business acquires paid users.
WHAT YOU WILL OWN
- B2B Growth Architecture
Build Alpha Story's end-to-end digital acquisition architecture across Indonesia and Southeast Asia.
You will define:
- ICPs and target segments
- acquisition channels
- funnel and landing-page architecture
- lead magnets
- CRM workflows and lead scoring
- nurture journeys and automation
- retargeting
- attribution
- reporting dashboards
You should be able to assess our current commercial engine, identify what is missing, recommend the right system, and then build it.
- Alpha Echo User Acquisition
Own digital customer acquisition for Alpha Echo, focused on converting prospects into paid users.
This includes:
- building acquisition funnels;
- testing demos, trials, audits, and conversion offers;
- improving website and landing-page conversion;
- running paid and organic campaigns;
- creating nurture and lifecycle journeys;
- reducing customer acquisition cost;
- improving lead-to-paid and trial-to-paid conversion;
- identifying scalable channels.
Think in terms of:
traffic → lead → qualified opportunity → demo/trial → paid customer → expansion
- LinkedIn & B2B Outbound
Build LinkedIn into a predictable acquisition channel through:
- Sales Navigator targeting;
- automated and semi-automated outreach;
- drip sequences;
- executive-led outbound;
- account-based campaigns;
- prospect segmentation;
- copy testing;
- CRM and sales handoffs.
Success is not activity. It is qualified pipeline and revenue.
- Email Marketing & Lifecycle Automation
Own Alpha Story's regional B2B email marketing engine, including:
- outbound campaigns;
- prospect nurture;
- client and prospect newsletters;
- lead reactivation;
- post-event follow-up;
- Alpha Echo demo and trial nurture;
- onboarding and lifecycle emails;
- segmented campaigns;
- CRM-triggered workflows;
- A/B testing;
- list hygiene and deliverability;
- reporting tied to pipeline and revenue.
You should build journeys that move prospects through:
awareness → engagement → qualified lead → meeting/demo → proposal/trial → paid customer → retention/expansion
- SEO & GEO
Develop Alpha Story's organic acquisition strategy across traditional and AI-driven search.
This includes:
- SEO architecture and commercial keyword strategy;
- content clusters and landing pages;
- technical SEO coordination;
- backlink opportunities;
- conversion-oriented content;
- GEO / AI-search optimization;
- brand citation strategy;
- measuring organic contribution to pipeline.
- WhatsApp & Conversational Marketing
Build WhatsApp-based prospect and client journeys for Southeast Asian markets, including lead follow-up, nurturing, event conversion, client reactivation, automation, segmentation, and marketing-to-sales handoffs.
- Paid Acquisition & Retargeting
Design and operate paid campaigns where they make commercial sense across channels such as LinkedIn Ads, Meta, Google Search, display, retargeting, and YouTube.
Paid activity should connect directly into the wider CRM, content, outbound, and sales architecture.
- Commercial Content & Conversion
Work with Alpha Story's communications and commercial teams to turn expertise into acquisition through:
- industry reports;
- strategic brand audits;
- Alpha Echo insights;
- case studies;
- webinars;
- newsletters;
- executive content;
- benchmarking studies;
- client success stories.
You should understand the difference between content that looks good and content that creates pipeline.
DATA, ROI & COMMERCIAL ACCOUNTABILITY
This role will be measured commercially.
You should be comfortable setting and managing targets around:
- MQLs and SQLs
- Cost per Lead / Qualified Lead
- Customer Acquisition Cost
- Lead-to-meeting conversion
- Meeting-to-proposal conversion
- Proposal-to-win conversion
- Trial-to-paid conversion
- Marketing-sourced pipeline and revenue
- LTV/CAC
- Payback period
- Paid and organic acquisition efficiency
You should be able to clearly answer:
How much did we spend? What did it generate? What converted? What did not? What should we do next?
Vanity metrics alone will not be considered success.
REGIONAL RESPONSIBILITY
Although based in Jakarta, you will operate across Indonesia and Southeast Asia, working closely with country leadership, sales, communications, product, and regional management.
You should be comfortable adapting campaigns to different Southeast Asian markets while maintaining one coherent regional growth architecture.
WHAT WE ARE LOOKING FOR
We are looking for a relatively senior marketer with substantial experience in B2B digital marketing, growth marketing, demand generation, or customer acquisition.
Strong candidates are likely to have around 7+ years of relevant experience, although demonstrated capability matters more than an exact number.
Relevant backgrounds may include:
- B2B growth marketing;
- digital or PR agencies;
- SaaS or martech;
- media intelligence;
- professional services;
- B2B technology;
- regional Southeast Asian marketing.
Experience across both service businesses and technology products is particularly valuable.
YOU SHOULD UNDERSTAND
- how agencies acquire clients;
- how B2B buying journeys work;
- how SaaS or martech products acquire users;
- sales and marketing alignment;
- CRM architecture and attribution;
- automation;
- paid and organic acquisition;
- email and lifecycle marketing;
- lead nurturing;
- conversion optimization;
- B2B content strategy;
- marketing analytics.
You do not need to be the deepest specialist in every channel, but you do need to understand how they connect.
THE OPERATING STYLE WE NEED
This role is for a builder-operator.
You may spend one day presenting acquisition architecture to management, the next rewriting a landing page, the next building a LinkedIn or email sequence, and the next analyzing why a campaign generated leads but no meetings.
You should be comfortable operating as a solo fighter or with only a very small supporting team.
We value people who move quickly, respond quickly, test ideas, measure results, and take ownership.
REQUIREMENTS
- Professional fluency in English and Bahasa Indonesia is mandatory.
- Must be based in Jakarta or able to work regularly from Jakarta.
- Willing to work from the Jakarta office 3 days per week, with 2 WFA days.
- Proven B2B digital acquisition experience.
- Strong understanding of marketing funnels and customer journeys.
- Strong experience with email marketing and lifecycle automation.
- Comfortable with CRM and marketing-automation platforms.
- Strong numerical and analytical ability.
- Able to translate marketing activity into pipeline and revenue.
- Strong copywriting and communication instincts.
- Highly responsive and comfortable in a fast-moving regional environment.
- Able to operate independently with limited resources.
- Strong ownership mentality.
STRONGLY PREFERRED
Experience applying AI tools to marketing workflows is also strongly preferred.
THE PERSON
The strongest candidate will enjoy building the machine, then running the machine.
You should be commercially minded, analytical, fast, resourceful, hands-on, responsive, comfortable with ambiguity, curious about technology, and accountable for outcomes rather than activity.
This is not a role for someone who needs a large department before they can operate.
It is for someone who sees an empty growth stack and thinks:
"Good. I can build this."
WHAT WE OFFER
- Ownership of Alpha Story's regional digital-growth architecture.
- Direct involvement in scaling both a communications business and proprietary martech platform.
- Regional responsibility across Indonesia and Southeast Asia.
- Direct access to country and regional leadership.
- Significant autonomy over strategy, tools, and experimentation.
- A lean environment where successful ideas can be implemented quickly.
- A hybrid working model based in central Jakarta.
Skills: LinkedIn Marketing, Google Analytics, Meta Ads, Search Engine Optimization (SEO), Content Marketing, Image Editing, Digital Marketing, Google Ads, Marketing Communications, Growth Hacking, Email Marketing, Social Media, B2B Marketing, Content Strategy