Hip Hop K-Pop Dance Instructor (Freelance)

About the company

At The MADD Group, we believe that performing arts can inspire confidence, nurture talent and create extraordinary opportunities.

From developing young performers to producing original music, live performances and entertainment experiences, we're building a creative ecosystem where passion meets opportunity.

Our group includes MADDspace, MADD Entertainment, The DSA Academy and IDOLLAB, bringing together performing arts education, artiste development and entertainment production.

Your tasks

You'll be responsible for developing and executing marketing initiatives that grow our brands, attract new audiences and translate interest into enrolments, sales and meaningful engagement.

Marketing Strategy & Growth

• Plan and execute marketing campaigns across the group's brands and programmes.
• Develop strategies to generate leads, increase student enrolments and strengthen brand visibility.
• Identify new opportunities for customer acquisition, collaborations and partnerships.
• Support the marketing of programme launches, events, auditions and entertainment projects.

Digital Marketing & Advertising

• Plan, manage and optimise paid campaigns across Meta, Google and other relevant platforms.
• Improve website traffic, SEO performance and online lead generation.
• Develop effective customer journeys from initial enquiry to registration.
• Monitor campaign performance, marketing budgets and return on investment.

Branding & Content

• Work closely with our creative and production teams to develop engaging marketing content.
• Coordinate social media campaigns, promotional materials and marketing calendars.
• Maintain consistent brand messaging across our different business divisions.
• Explore creative ways to connect with parents, students, young performers and entertainment audiences.

Campaigns, Events & Partnerships

• Develop promotional strategies for showcases, recitals, competitions and artiste projects.
• Build relationships with schools, organisations, community partners and potential collaborators.
• Coordinate marketing activities surrounding major events and new business initiatives.

Performance & Analytics

• Track key metrics including enquiries, trial registrations, conversion rates and customer acquisition costs.
• Prepare regular marketing performance reports and recommend improvements.
• Work with the management and operations teams to translate campaign insights into business growth.

Requirements

As we continue to grow, we're looking for a passionate, creative and results-driven Marketing & Growth Executive to help us take our brands to the next level.

• Ideally 2–4 years of experience in marketing, digital advertising, brand development or a related field.
• Hands-on experience with Meta Ads, Google Ads and digital marketing platforms.
• Strong creative instincts combined with a data-driven mindset.
• Excellent written communication and campaign planning skills.
• Ability to work independently, take initiative and manage multiple projects.
• Familiarity with Canva, video-editing tools, analytics platforms or CRM systems is an advantage.
• Experience in education, enrichment, lifestyle or entertainment marketing is a plus, but not essential.

Above all, we're looking for someone who doesn't just execute marketing tasks, but thinks about how marketing can help a business grow.

What we offer

Why Join The MADD Group? This isn't a role where you'll be promoting the same product every day.

You'll get to work across performing arts education, music, dance, talent development, live entertainment and creative productions.

You'll have the opportunity to contribute ideas, lead campaigns, collaborate with creative professionals and see the real-world impact of your work.

As our group continues to expand, there's also an opportunity to grow alongside our businesses and take on greater responsibilities.

*Employment: Full-time Salary:** S$3,800–S$5,000 per month, depending on experience and capabilities.

How to apply

We'd love to hear from you!

Send us your CV, a short introduction and examples of marketing campaigns or projects you've worked on.

Tell us what you've achieved, what you're passionate about and why you'd like to be part of The MADD Group.

Apply via: [Insert recruitment email or application link]

Other

Position Details Location: Singapore — GR.ID Mall, with activities at other MADD Group locations and event venues as required.