Principal, Marketing Automation and Technology

Accountabilities: The Principal, Marketing Automation and Technology will be responsible for designing, optimizing, and scaling the marketing technology infrastructure that supports business growth. This role requires strong ownership of automation strategy, data architecture, AI adoption, and cross-functional enablement while ensuring systems remain efficient, governed, and aligned with long-term objectives.

Evaluate, implement, and integrate marketing technologies across the ecosystem, including marketing automation platforms, CRM systems, advertising platforms, websites, and analytics tools.

Manage vendor relationships, platform performance, licensing, renewals, and technology investments to ensure the marketing stack remains effective and scalable.

Design and build automated workflows for lead management, customer journeys, segmentation, campaign operations, and lifecycle marketing programs.

Identify operational inefficiencies and implement improvements that reduce manual work and increase campaign effectiveness.

Develop standardized campaign processes, documentation, and quality frameworks to improve consistency across marketing initiatives.

Lead the adoption of AI-powered tools, including LLM-based workflows and automation solutions, to accelerate content operations, analytics, and marketing execution.

Establish scalable marketing technology architecture by defining data flows, integration standards, governance practices, and documentation frameworks.

Create and maintain data governance standards, including taxonomy, naming conventions, and quality controls across marketing systems.

Partner with sales, product, engineering, and technical teams to improve data accuracy, attribution, system alignment, and operational handoffs.

Develop training materials and enablement resources to help teams effectively use marketing platforms and technologies.

Communicate technology performance, roadmap initiatives, and AI-driven outcomes to leadership and cross-functional stakeholders.

Continuously identify opportunities to improve processes, increase efficiency, and support organizational growth through technology.

Requirements:

The ideal candidate is a highly technical marketing operations professional with experience building and managing complex technology ecosystems. You should be comfortable working across teams, translating business needs into scalable solutions, and driving innovation in fast-moving environments.

5+ years of experience in marketing operations, marketing technology, or a related discipline, with demonstrated ownership of technology systems and processes.

Bachelor’s degree in marketing, information systems, computer science, or a related field, or equivalent professional experience.

Hands-on experience with marketing automation platforms such as Pardot or similar solutions, CRM systems such as Salesforce, advertising platforms, website platforms, and analytics tools.

Strong understanding of how marketing technologies integrate and exchange data across platforms.

Proven ability to design and deploy AI-assisted workflows using tools such as ChatGPT, Claude, or comparable technologies.

Experience evaluating where AI can create business value while maintaining appropriate governance and risk awareness.

Strong analytical skills with the ability to interpret marketing data, build reports, identify trends, and translate insights into recommendations.

Experience designing AI-ready data structures, models, schemas, and workflows that support automation and advanced decision-making.

Familiarity with APIs, data integrations, direct system connections, and common marketing technology architectures.

Excellent communication and presentation skills, with the ability to engage technical teams, business stakeholders, and leadership audiences.

Strong problem-solving skills and the ability to simplify complex challenges.

Experience working in growth-stage companies, technology organizations, or environments requiring flexibility and resourcefulness is preferred.

Exposure to healthcare, pharmaceutical, or other regulated industries with compliance requirements is a plus.

Benefits:

Remote work opportunity within the United States.

Competitive compensation based on experience, qualifications, skills, and location.

Comprehensive medical, dental, and vision insurance coverage.

Paid time off and wellness-focused programs.

401(k) matching program.

Additional wellness benefits and employee support programs.

Opportunities for professional growth, innovation, and career development.

The chance to work on impactful technology initiatives that improve access, efficiency, and customer experiences.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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