Product Content Lead
ABOUT INCARD
Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
THE ROLE
We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content.
This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories.
This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.
KEY RESPONSIBILITIES
PRODUCT EDUCATION & CONTENT OWNERSHIP
- Own Incard’s product-led and educational content end-to-end
- Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform
- Turn complex product features into simple, engaging, founder-friendly narratives
- Continuously refine content formats based on product evolution and user feedback
HOSTING & FOUNDER CONVERSATIONS
- Host conversations with e-commerce founders, DTC brands, digital agencies, and operators
- Lead interviews, discussions, and educational formats focused on real business challenges
- Act as a trusted, credible voice within the e-commerce and digital business ecosystem
- Support founder-led and ecosystem-driven growth initiatives through content
CONTENT CREATION & DISTRIBUTION
- Script, structure, and present content across:
- YouTube
- Other relevant social and video platforms
- Collaborate closely with Marketing and Product to align content with launches and priorities
- Ensure messaging is clear, consistent, and rooted in real product value
BRAND REPRESENTATION & OFFLINE PRESENCE
- Represent Incard in offline contexts when needed:
- Events
- Panels
- Demos
- Workshops
- Founder meetups
- Act as a product and brand ambassador in front of customers, partners, and the ecosystem
WHAT WE’RE LOOKING FOR
EXPERIENCE
- Strong, natural on-camera presence
- Proven ability to host, present, and explain confidently on video
- Clear, confident American accent
- Solid understanding of business, e-commerce, SaaS, or digital business models
- Experience explaining complex products or concepts to non-technical audiences
SKILLS & MINDSET
- Strong storytelling and communication skills
- Comfortable being the public-facing voice of a product and brand
- Ability to simplify complexity without losing depth or credibility
- Curious, structured, and product-minded
- Comfortable collaborating cross-functionally with Product, Marketing, and Growth
- High ownership, high standards, low ego
NICE TO HAVE
- Experience hosting podcasts, YouTube series, webinars, or live content
- Previous exposure to fintech, e-commerce, or SaaS products
- Public speaking or event experience
- Familiarity with product-led growth or educational content strategies
LOCATION
This role can be based in London, with hybrid work.
We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.
BENEFITS:
- Competitive cash-based compensation
- Incard stock options
- 25 days of paid time off per year, plus bank holidays and your birthday off
- Global health insurance and unlimited paid sick leave