Sales Executive – HORECA (B2B)
Your tasks
- Identify, prospect, and acquire new B2B customers, including hotels, restaurants, cafés, caterers, and other food service businesses.
- Proactively conduct client outreach, canvassing, meetings, and product presentations to generate new sales opportunities.
- Manage the sales process from initial contact and product sampling to partnership agreements.
- Maintain and develop strong relationships with existing key accounts to ensure repeat orders and customer satisfaction.
- Build and maintain a sales pipeline, follow up on prospective customers, and monitor conversion rates.
- Achieve monthly sales targets and contribute to overall revenue growth.
- Coordinate with production, operations, and logistics teams to ensure product availability and timely order fulfillment.
- Prepare regular reports on sales performance, customer visits, pipeline progress, and market feedback.
Requirements
- Minimum 1-2 years of experience in B2B Sales/Account Executive, preferably in HORECA, food distribution, food service, bakery, pastry, or related industries.
- D4/S1 in Marketing, Communication, Public Relations, Hospitality, or other related fields.
- Proven experience in acquiring new clients and converting prospects into customers.
- Strong communication, negotiation, presentation, and relationship-building skills.
- Proactive, persistent, commercially oriented, and comfortable working with measurable sales targets.
- Willing to conduct field visits and actively approach prospective customers.
- An established HORECA network and experience handling repeat-order accounts are strong advantages.
- A personal vehicle is preferred for client visits.
Skills:
- Account Management
- B2B Sales
- Sales Management
- B2C Sales
- Communication Skills
- Customer Service
- Sales Strategy
- Sales and Marketing
- Customer Relationship Management
- Customer Engagement
What we offer
- Base salary.
- Performance-based commission or sales incentives.
- BPJS Kesehatan.
- BPJS Ketenagakerjaan.